CS85

https://www.espn.com/nfl/story/_/id/33198434/washington-commanders-nfl-franchise-search-new-nickname-logo Once the team settled on a name, Nike's Best in Class design team worked on the uniform. The team received three uniform designs and plans to add a fourth in 2024, with fan involvement, Wright said. "One thing Nike does is they focus on the young consumer," said Marc Reeves, a former head of brand at Nike who is now with Relo Metrics. "All the research I've ever seen [on] the younger generation says it's more than just a sport. ... People take this seriously. It's incredibly important to a community. As polarizing as Washington is, sports is one of the rare things that unifies. It's critically important to get this right." Coach Ron Rivera was among those weighing in on the logos and uniforms. Washington co-CEO Tanya Snyder was more involved in the uniform process, owing to her days in fashion as a former model and clothing representative, among other roles. It took two months to come up with uniforms they liked. To prevent leaks of designs, they worked with a small number of vendors on merchandise. They wanted merchandise immediately ready so they could parade alumni through town handing out gear and have it for sale. So we should be blaming Nike, Ron Rivera, and Tanya Snyder for all collectively having awful taste and making bad decisions.

De-gimmicking uniforms is almost always a 100% success. Case in point.

Televisions are now high definition and broadcasters don't need them as much.

YOWZA

There are countless high schools around the country that exist on a shoestring budget whose uniforms and identity are more original and well-executed than this, and I think I know why: This is what happens when you let a rich idiot design a football team's identity. This whole brand reeks of some young, full of crap aristocrat asking his dad to buy the Mercedes F-150 Tungsten Limited Denali Platinum Reserve pickup that gets .04 MPG, putting in cheetah pattern leather upholstry, hanging some truck nuts off the back, and then selling it 3 years later with less than 1000 miles and the sale paperwork still in the glove compartment after he drove it to class a few times blaring Florida Georgia Line and donning a '47 brand Alabama cap and a Carhartt jacket so he can impress a cheerleader he plans to rufee at the next barn party. They don't understand what a football identity is, they don't understand how branding a sports team works, they don't comprehend cohesion in uniform elements, they don't respect tradition from a uniform perspective, they don't know what they're doing in the least. They throw money at it and get all the options, slapping every possible football-y college trend possible at it in hopes that it gets some decent marketing response. It's all a complete and total failure, orchestrated by frauds and executed by fools.

Nothing says cohesive branding like a solid-colored stenciled logo and round Bengals/Lions-esque numbers filled with dot matrix.

Looks like a set of child pajamas or a bad halloween costume.

Ever since Commanders leaked weeks ago, Commies was totally being bandied about, even on a particular podcast. Heh. The WashingtonNFL subreddit is embracing the Communist memes for now while they prepare to overdose on their medications of choice. The black shiny helmet is just...it's a kick to the nuts. The rest of the design is garbage, but then you float the BFBS crap, AND a BFBS helmet that's ALSO shiny, while your main helmet is matte. This is a nightmare. The more I look at this the more I hate it. I want the entire franchise identity to be mercy-drowned in a shallow creek.

Gotta be up there with the worst branding overhauls in sports history.

Helmets will make a difference, but my Worst NFL Uniform power rankings are currently: 1. New York Jets 2. Washington Football Team 3. Arizona Cardinals 4. Tennessee Titans 5. Detroit Lions

- bengals font - dot matrix everywhere (Design Is My Passion) - BFBS (they ran out of ideas) - origami W logo - honoring their Native origins by stealing branding from other teams already called the Commanders - outbranded by both their previous generic identity and their local XFL team - almost 100 years of history and a home-run color scheme, given two years to brainstorm and they soiled themselves

These aren’t a disaster, but a brutal overproduction. They’ve added a smear of disconnected elements onto a brand they couldn’t make a firm decision on. 3.6/10

Thanks, moved stuff over mostly.

Congrats to @Sport and @Still MIGHTY

"WELCOME EVERYONE, TO A NEW EXCITING SEASON OF ARIZONA COYOTES HOCKEY! WE'VE GOT A FULL HOUSE, THAT'S RIGHT, A SOLD OUT ELK LODGE 2049 BINGO HALL, A RAUCOUS 50 OR SO FANS ARE HERE ON DOLLAR DOMESTICS NIGHT FOR THE COYOTES TO TAKE ON THE NEW YORK RANGERS, AND I GOTTA TELL YA CHARLIE, THERE'S A LOTTA BLUE IN THE CROWD TONIGHT!" "THAT'S RIGHT, TOM! BUT I EXPECT WE'LL SEE A SURGE IN COYOTES JERSEYS ONCE WE DO THE RAFFLE DRAWING FOR AN ARBY'S GIFT CARD DURING THE DIXIE STATE COMMUNITY COLLEGE INTERMISSION SHOW!"

I don't think it's necessarily about defensive scheme that made Eberflus appeal to Poles and the Bears. The discipline and accountability aspects, along with the perceived leadership skills are what sealed the deal. I don't know if Eberflus is going to be any good, if the Bears are on the up and up, but it's new people at least, so we'll see. Trying to maintain cautious optimism.

Sigh. So I'll play devil's advocate a bit here about Poles, Pace, and Nagy. Ryan Pace and Ryan Poles are almost obnoxiously similar in some ways: They both played offensive line Their initials are obviously Ryan P Pace was 37 upon his hiring, Poles 36 Both were considered wunderkind hires Both impressed the old creaky men that the McCaskeys brought in for consultation (Accorsi and Polian respectively) Both are seemingly very closed-off people who treat football operations like it's the Bin Laden raid But there's some differences that are appealing: Pace spent over a decade under Mickey Loomis and Sean Payton in New Orleans; Poles has been in Kansas City for a similar duration but has worked for and with Brett Veach, Scott Pioli, Andy Reid, Chris Ballard, and John Dorsey. He brings in a wider range of experiences and styles that hopefully will serve him well. Unlike Pace, Poles actually played at the NFL level. It wasn't a significant tenure by any means, but he's been an UDFA and knows the ropes personally a little more than Pace ever did. Pace took the job with conditions in 2015, namely the primary one being that he had to try like hell to hire John Fox. It was one of those "turbulent priest" situations that forced a football arranged marriage in classic Bears fashion. Allegedly Poles told Bears ownership that he was only taking the job if he had complete control of the head coaching hire, or else he'd get on his scheduled flight to Minnesota. He was told it was his show. I don't know how true that is, but it seems to have gotten circulated by fairly reputable names. As far as Nagy goes, Nagy was a hot candidate at the time of his hire. Once the Bears got him there was a ton of applause from those around the league, with Reid himself saying Nagy was likely to be the most successful of anyone who's ever worked for him. Nagy had one great season before the NFL figured him out, and after that he simply copied whatever Andy Reid was running week-to-week, held abysmal walkthroughs and practices, and never fully grasped the obsessive detail-oriented nature of what it means to be an NFL head coach. If Poles hires Chiefs QB coach Mike Kafka to be the next head coach of the Bears, then there's definitely going to be more twilight zone crap happening, but we'll see. I'm trying to keep an open mind.

Seems like they're going to throw everything at Flores. That's a creaky rope bridge, however, with Watson's status anything but certain.

Figured for those of us who root for teams that suck, whose teams have coaches likely to get new jobs here soon, and all the rest of the usual offseason crap, now's the time to talk about all that junk.

I'm fine with Commanders. The W logo is okay too, but I can't help but see a folded piece of cardboard.

Yeah, well, your moms.

Because so many people know about the 1849 California gold rush, and celebrate the ways it hastened the demise of the remaining Native tribes in the west via disease and massacre. What a fine time to be an American! Glorify the name "49er."

The 32s name came about because technically their name became Washington Football Team Established 1932, so shorten that sucker up to the 32s, and baby you gotta stew going.

https://twitter.com/AdamSchefter/status/ 1479142055305748487?s=20 Expand the thread for more info. Plus this: https://twitter.com/AdamSchefter/status/1479143821371973643?s=20https://twitter.com/AdamSchefter/status/1479143821371973643?s=20