kmccarthy27

Houston trying to do an Oilers logo, bold move. 

Tampa Bay Vipers

New York Guardians

2 minutes ago, MJWalker45 said:

I'm guessing it's not a Euro-centric name?

Or its not Aces but something like St Louis Flying Aces

Could they get away with calling the NY team the Gotham Gargoyles? Or would DC comics have a fit about that

And for those with Washington Warriors guesses, Dan Snyder owns that name for a failed AFL start up, also he keeps it for potential Redskins replacement names if he has to. But that's a completely different discussion. 

According to https://twitter.com/TheSpringLeague/status/1108786957172334602 its the Austin Generals

TSL is just the generic The Spring League helmet

3 hours ago, Volt said:

Has anyone been able to track down XFL trademark filings?  Surely they would've registered team names and domain names by now.

Nothing trademark wise under XFL or Alpha. 

12 hours ago, MBurmy said:

It's Studio Simon...not to worry.

 

As I said on the mothership, I think they're doing this because they're feeling the pressure to...Teresa Earnhardt (Dale Sr.'s widow) has been NOTORIOUSLY protective of the family brand (She even sued her own stepson Kerry for using his own family name in a business venture once).

 

So the Intimidators were wondering how long they'd be allowed to keep the brand, and so wanted to change it now to avoid legal action later...

There was rumors also that Kings Dominion and Carowinds were rebranding the Intimidator Roller Coasters for essentially the same reason a few years back but that died off a bit. I think Junior said she is very difficult to work with. 

Washington is also losing the Potomac Nationals in 2020, they are moving to Fredericksburg and changing affiliates. 

I really like that Alpha Entertainment logo in the lower right. 

On 12/25/2017 at 11:58 AM, 29texan said:

 

Eh... I don't think they really meant to compete with the Big Four... 

And its no different than what ion (PAX) did prior. 

That stung bro

Though I think WCW's failure is more associated with the version in the thread's first post. This one, to me anyway, is associated more with the company's rise then fall.

I would say this is more the failure, WWE's WCW logo than WCW's logo. WCW would have not gone under if someone else bought it.

Most are missing the point if you're looking for refreshes that then failed. I didn't miss the point, I just don't think there are that many that fit the definition. I thought ValuJet did a version of this without the so-called "critter" (cartoon plane) after the Everglades crash but I couldn't find an example.

For those unfamiliar with what happened to them, ValuJet was acquired by AirTran which has since been bought by Southwest.

Ehhhh....I remember it being just a tad bit more complicated than that, from what I understood at the time (my ramp-rat days). Back in '92, a couple folks from the then-newly-defunct Southern and Eastern Airways banded together to form ValuJet (with just two planes, mind you). A couple years later, another group of former Eastern Airlines associates banded together to form the first iteration of AirTran Airways, which was previously known as Conquest Sun--AirTran Corporation bought it up and renamed it (I wanna say around '94, but I don't feel like digging up my Airline Football League Concept Series notes to vet any of this stuff right now--plus I can't find them right now anyways ), and moved its HQ down to Orlando. Here's where the complicated part comes in: ValuJet's holding company, ValuJet Inc, actually ended up acquiring AirTran's holding company, then known as Airways Corporation, then renamed its own airline, shortly after all that Everglades mess, to AirTran Airlines, so for a short while two airlines, AirTran Airlines and AirTran Airways, were flying around with dang-near the same name. Eventually ValuJet Inc. and Airways Corporation merged under the same certificate, I think this was '97, and the new entity rebranded itself as one singular AirTran Airways. (And after that 592 disaster, I can see why they wanted to distance themselves from that as far as humanly possible.) Airline history...gotta love it sometimes, eh?

Looking at rebrands that failed, I would nominate Oldsmobile:

Oldsmobile had very strong brand identity and brand loyalty in the 80s, with the streamlined straight-line rocket logo, having a market place of being more luxurious than Pontiac or Chevy and more performance-oriented than Buick or Cadillac. In the mid-90s, GM sought to refresh the brand against foreign imports by dumping the Cutlass and the 98, moving to the logo on the right, and muddying the identity by downplaying the rocket/V-8 performance history (did you know that logo on the right is supposed to conjure images of rocket-fast speed?) as they emphasized Pontiac as a performance model and downplayed the luxury elements in comparison to how they kept marketing Buick.

They were gone for good in 2004. They even made good cars and still had lingering brand loyalty, but rebranding to make yourself more generic seems like a recipe for failure. It's kind-of what happened to Pontiac later on when they decided to make Pontiac the producer of the Aztec and the Vibe.

Oh dear...dastard GM, in failing to market it right (like you said) chose to kill it off, for shame. I remember, like you said, good ol' Olds DID have a super-strong following and brand loyalty (including me), so why GM chose to axe Olds and not Buick belies my comprehension--but I think that's more sympomatic of GM not knowing what the hell it was doing back in those days, with any of its brands, let alone Olds. As for that updated logo up above, if I remember right it was actually inspired from the logo they created for their then-intended-to-be-all-new-flagship Aurora, one of two cars GM built on its then-new G-platform, which I believe was originally supposed to underpin a new Cadillac supercar, only to end up underpinning the Aurora and it's frame-rail twin, the 2-door eigth-generation Buick Riviera. (I used to own one of those Auroras--this was mine--and loved every cubic centimeter of it--in fact if not for the fact that 4.0L Northstar-derived twin-turbo 250HP motor required 93 octance, I'd have probably traded my 4Runner back in for another one a while ago...you'd be surprised how many of those I've seen for sale all around Indiana.) At the time Olds desperately needed the Aurora, because I remember at that point in the '90s about the only Olds people cared about was the Cutlass (this thing, which in and itself was seventy different kinds of awesome--they're also hard as hell to find these days)--but again, that was really GM's fault both for getting away from what made Olds, well, Olds, and for the rampid "badge-engineering" they became notoriously famous for about the time that Aurora came out (you can only build the same car so many different ways...no amount of differing name tags is going to help that--mid-late '90s Buick Century and LeSabre, anyone?), not to mention blurring the lines between its own brands, particularly Buick and Oldsmobile. I think Olds/GM fell so in love with that car that every other Olds that came after it took cues from that car, and for that matter, so did the badge-twins of those cars, (in particular the Pontiac Grand Am, from the Alero, and Grand Prix/Intrigue twins). But yeah, to your point, GM/Olds effed up badly during the '90s...again, for shame.

Problem with Olds and most GM cars at the time, was the badge twins. There was nothing that Olds had that you could not get somewhere else. My car in HS was an Olds Achieva which was just a Grand AM. Sad part is after getting rid of that I now own 2 Pontiacs :-)

So what happens to Maryland's Lacrosse programs? That's arguably the number 3 sport at the school.

I would say without argument #4

Soccer is #3

Though its was a few years after it was also the first choice for the Ravens, but the ownership wanted to go in a different direction..

Baltimore expansion team that never happened (nor did its Memphis HounDogs counterpart)