A brief homage to the best Rutgers set in recent memory: their final Nike set which lasted exactly one year. The chain-mail motif was a great modern touch.
Well, for the most part, these logos are cleaner than the set that preceded them, so that's an upgrade. But the monogram really looks off to me.
I really wish they could have found a way to update the highlander bear mascot though. Would have been a fun identity.
It appears Under Armour is attempting to drop Cal as well.
https://247sports.com/Article/California-Golden-Bears-Under-Armour-endorsement-apparel-shoe-deal-could-terminate-early-148621989/
Looks like they're going back to the Cactus Bowl name, unless they find another title sponsor:
https://www.usatoday.com/story/sports/ncaaf/bowls/2020/05/27/camping-world-bowl-becomes-cheez-bowl-phoenix-game-cactus-bowl/5272031002/
Sure Maryland has made shoehorning the flag into their uniforms a major facet of their brand identity. Good for them. I just don't think they've ever actually done it in a way that looks good.
I actually think the Maryland flag is a pretty good (albeit loud) design and could be used well on a uniform. I think they finally found a good look on the jerseys with shoulder caps:
The helmets have always been garish though
Interesting. Is this replacing or coexisting with the marks from their 2014 rebrand? It would be a shame if this is an overhaul--the 2014 brand is fantastic IMO.
Supposedly the wishbone C+A was the baseball cap logo from 1958-1999: https://ucdavisaggies.com/news/2019/3/13/football-bringing-back-an-aggie-classic-the-ca-logo.aspx
I dunno. I agree that wishbone Cs are overused, but IMO the A gives the logo some charm and distinguishes it from the pack. Perhaps I'm biased though, because I always thought the horse identity was pretty bad.
Side note: There's also a pretty decent script Davis logo that the football team had been making heavy use of from 2015 up until last season. I hope they bring it back at some point this season.
I really like that wishbone CA, but yeesh, the whole athletics brand is a mess. The A-in-C and the Horse-in-C logos clash badly, and they're using a wordmark as their primary, for christ's sake: