For me the uniforms are a solid 7/10. It's a uniform that could've been so much better if some elements weren't overcomplicated and thrown in.
New modernized helmet decal + finish is amazing. I love it.
Home colors pop. IKEA jokes are understandable but finally a good change from the drab navy and beige that they once wore.
Gradients are nice and subtle, not as horrid as rumored a few weeks back.
Bone jersey could've been executed better. For an iconic brand like the Rams it's a very drastic change, I really wanted to see them revert to an away uni that was similar to their LA/GSOT days with the yellow sleeves. The inconsistent striping from the home and away uniforms is a puzzling choice.
Font could've been less rounded, I agree with the soccer team comparisons now, the numbers are very MLS-esque.
If the Rams were to do a left-chest wordmark, I would prefer that they would've either printed or embroidered it on the jersey rather than stitching on a patch. It looks like a nametag. I also see what they were trying to do with the "deconstructed, Virgil Abloh/Off-White stitching" on the patch, but it just seems odd for a football jersey. It's an iconic sports team that has had over 50 years of history in LA, not a fashion and lifestyle brand.
Overall I think that the Rams tried too hard to cement themselves into the LA culture with this redesign. The sunset-esque gradients, the "LOS ANGELES RAMS" smacked on top of the Bone unis, and the LA patch on the back of the uniforms are a perfect example of them trying to say, "hey, look, we're in LA!"
You don't have to be trendy and fashionable to win over LA. You win over the fanbase through your long-lasting heritage, iconic brand, and winning (as shown through the fanbases of the Lakers and Dodgers), all which the Rams have but failed on utilizing to their advantage. They're not awful uniforms, but it hurts to know that this could have been done so much better.