Gothamite

The LaCrosse (WI) Loggers have a “refreshed” logo. Shame about the 90s extreme perspective. Here’s what they’re calling their “icon” logo, which I guess means a cap logo. that one might not be so bad, if the two elements looked like they were part of the same design. Here’s an example where adding perspective would have helped.

I dunno - I think you're right with the wordmarks, but those cap logos look off. It looks in the screengrab as though the orange letters might have a white outline. Or, failing that, are thicker than yours.

I’m not sure I’d go that far. At least the old bird is well-rendered.

It’s Brandon, Manitoba, right? Home of the Wheat Kings? I remember the last team named Whiskey Jacks; they were Canadian as well. Holy , the 90s.

Why are the stick’s motion lines outside the two outlines?

And last time he believed that many NFL fans thought the NFL was the “No Fun League” and they would be attracted to a league with fewer rules, bigger hits, and less regulation over player behavior. He was laughably, demonstrably, wrong last time. And given all his bizarre choices this time there’s no reason to believe his guesses are any closer to the mark now.

That is usually the case.

That’s what we heard last time.

I think we’re about to learn (again) that Americans aren’t crazy about pro football so much as they are crazy about the NFL.

I like that logo a lot more than the Bruins’ version. Stripping away some of the black and limiting it to the B makes the letter stand out so much better.

Nobody says they don’t know what they’re doing. That’s not the problem. The problem is that what they’re doing is potentially corrosive and bad for the sport, putting short-term merchandise sales ahead of everything else. Brandiose didn’t invent this sugar-rush junk food model, but they do seem to have perfected it.

To you, maybe. Sitting in Queens. But not to people in Chicago in their everyday lives. Which is really all that matters. I had problems with a lot of the early MLS identities. But this one is a success story; after Nike tried to push the truly terrible "Rhythm" name on them, the club responded with an identity that's almost hyper-local. Something that speaks directly to Chicagoans in their own words. Even if people like us outside of Chicago don't quite get it.

Yes, but you can't remove the FD reference. Not when we're talking about the soccer team.

FWIW, "Chicago Fire" is the local colloquial name for the Chicago Fire Department. That's what the name refers to, not Mrs. O'Leary's cow. Which is why their logos have always been modern fire department-themed, not in any way 1870s period.

Do we really need “EP” twice in that logo? Besides, looping them together to read “PEPE” over and over again is a very bad look.

Yeah, we covered that when it was first announced back in September. That’s the problem with an eight year-long thread over 153 pages. Maybe we need to start breaking this up by year.

I took from the article that the logos aren’t legit.

Wow. That’s a new one.

No, they don’t. They would have, if they hadn’t spit on San Diego on the way out of town. Now the Rams have a better shot at the southern half of that market than the Chargers do. As for not failing in a major market, it’s shockingly easy to do. Major markets have more competition for eyeballs, for sponsorships, for those entertainment dollars. Especially when the product is viewed as unfavorable or inferior, as the Chargers are in danger of becoming to the Rams. The Islanders are the perfect example. They moved to the very heart of the largest metropolitan area in the country. Twenty four million people. And they failed to make a dent, slinking back to their original little slice of the metro area. I can easily see the Chargers wanting to do the same.

So easy to miss that Wikipedia didn't even realize it for a couple years.

The city of Anaheim was quite desperate to become "more well known", so they paid the Angels to take on their name. Fortunately, that licensing deal has long since expired.

Oops. ?

You do? What a profoundly dumb thing for anyone to say.

Interesting. Could just be a negotiating tactic to secure a better deal in Anaheim. Or maybe they're on the move?

Love that script.