Milwaukee's DMA is smaller than Pittsburgh's, but I think that's a bit deceptive because... unlike the Bucks... an NHL club could realistically expect to draw significant TV viewership (and on the weekends, attendance) from Madison and Green Bay/Appleton. As far as the economy, it's not exactly bustling, but it is quite stable (stable being a highly relative term by today's standards, of course). The rapid job loss that characterized Milwaukee in the 80s and 90s plateaued in the 2000s and there has been some small, but notable job growth in the healthcare and alternative energy industries. In fact, Milwaukee has quietly become a player in the former due to the presence of Aurora and Covenant. Now, Milwaukee/Wisconsin is definitely NOT a 4-sport market. Had we gotten an NHL team in the early 90s, the Bucks would likely have moved by now. But the fact that the Bucks, can still pull middle-of-the-road attendance with next to no community presence and as pathetic as they've been in recent memory is proof that this is indeed a 3-sport market. All that said, I think we can hold off on the NHL-to-Milwaukee speculation at least until the Senator announces he's looking for a buyer for the Bucks (which may happen soon since he's retiring next year). I think you're right on all counts. I think Milwaukee would be a great NHL market, but it would come at the expense of the Bucks. Then again, Wisconsin has a proud and rich Civil War tradition, so if Columbus doesn't want the Blue Jackets there's a home out there where they wouldn't even have to change the name.