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buckeye

Autotrader new logo

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The new logo screams car company.

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^ I agree, some Eastern European company that makes forgettable hatchbacks... The font works but that logo just makes no sense. I don't think its a wheel, the shape of the A doesn't seem to mean anything design wise plus it's Auto Trader, the "Trader" is somewhat a separate word - although it seems they are trying to make it one word - so the initials should be AT. Even if Autotrader is now one word with no capitalized T, it's cleary 2 words combined together so having only one letter representing it is pretty horrendous marketing in my opinion...

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