Jump to content

New Progresso Soup look


Recommended Posts

I like it; it's a cleaner and more pleasant look.

I can remember that, back in the late 1980s, I was really annoyed when Ronzoni changed its logo from a beautiful friendly script to an awful baroque script.



I was so peeved by this that I began an absurdist telephone protest campaign against the company.  (A whole other story.)

Since then, Ronzoni has switched to a logo that has even less character; it is truly a lost cause.

But, in a sense, Progresso has compensated for the terrible choices of Ronzoni by adopting an aesthetically pleasing script.  Mille grazie a loro.

Link to comment
Share on other sites

On 5/10/2016 at 5:37 PM, EddieJ1984 said:

I think it looks good, while usually I'm not a fan of every logo losing their serifs, this one looks better.

Plus it seems like they used this wordmark before.


Nice observation.


I think the branding as a whole is a huge upgrade, and I don't think there should be any debate. The label design is far superior, in my opinion.

The logo is solid, nothing to write home about--but i will say I like it more now that I know there's some historical-backing to the sans-serif font.

Upgrade on both fronts.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

This topic is now closed to further replies.
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.