Jump to content

Jersey sponsor question


Recommended Posts

As many of you know and have debated the pros and cons of on this site, most European sports teams have a large sponsor logo on the front of the jersey. My question is: if that sponsor is an alcohol based company or brewery, what do they do for replica kid's jerseys? 1. Keep the aponsor logo, so little Johnny is running around wearing a large beer advertisement, 2) Have the kid's jerseys with a different sponsor, 3) no sponsor logo at all on the kid's jerseys or 4)something I haven't thought of yet, but maybe someone has an idea.

Link to comment
Share on other sites

From what I've seen in England, the kids' replica shirts go sponsorless.  Newcastle United did this a couple years ago with a scummy payday lender logo: 

https://www.theguardian.com/business/2014/nov/14/wonga-agrees-drop-logo-newcastle-united-childrens-football-kits

 

Which is also what the team does when they play someplace that prohibits alcohol ads, like France.

 

Link to comment
Share on other sites

Rules vary from country to country - here in England at least, alcohol and gambling firms are prohibited by law from having their logo on child-sized replica kits. What they do instead varies from club to club...

  • Some simply sell blank children's shirts, no sponsor logo at all.
  • Some add the logo of a charity the club supports.
  • On some occasions, the sponsor will have an alternative product they'll promote on the shirt instead. Everton are an example - when they were sponsored by brewer Chang a few years back, the firm put the logo of their soft drink offering on the jersey instead.

The first two options are the most common, though. I was always jealous of Mrs Jaffa (who can fit into a 'large boy' size) being able to buy a sponsorless version of our club shirts when we had a betting company as sponsor a few years back.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.