Jump to content

Yellow Transportation


Frenchie

Recommended Posts

Hey, I'll squeeze this one under "SPORTS" since they have been a major sponsor of NASCAR.

So here's my question: I seem to recall a conversation, may have been on a NASCAR SIM Painting site or on a NASCAR TV SHow, where they discuss Yellow Transportation's logo using ORANGE as their colour.

Anybody has any background on that?

Link to comment
Share on other sites

From the Yellow Website:

Yellow Roadway Corp. traces its origins to 1924 when A.J. Harrell, an Oklahoma City entrepreneur, founded a bus and taxi company and named it Yellow Cab Transit Co. In 1926, he shortened the name to Yellow Transit Co.

In 1929, AJ was concerned about road safety, so he commissioned the E.I. DuPont Co. to determine the color that would be most visible on the tractors from the greatest distance on the nation's highways. DuPont's research found the color Swamp Holly Orange. We still use this color on Yellow trucks today.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.