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Interview with Todd Radom - Sports Logo Design


Maury

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Interview - Todd Radom - Sports Logo Design

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Unless you've been under a rock, you've seen Todd Radom's work. It's either on a hat or jersey you own, you've seen one of his designs on television, in print or online media, or possibly on a product at the grocery store. And yet, you're asking, "Todd who?"

Todd Radom has designed logos ranging from the Washington Nationals to the latest incarnation of the LA of Anaheim Angels. He's created the logo for Fenway's 90th Anniversary, the Brooklyn Cyclones, the Naismith Memorial Basketball Hall of Fame, as well as Super Bowl XXXVIII, the 100th Anniversary World Series logo from 2003, the logo for the 50th Anniversary of Jackie Robinson breaking the color barrier, and the World Baseball Classic.

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Curious what the group here thinks about this:

[F]ocus groups are often utilized, but not always. Market research is always employed, either passively or aggressively. It?s clear that the larger branding and marketing firms incorporate these things into the process, smoke and mirrors in my opinion, in order to make up for the lack of passion that emerges in this homogenized process. Huge marketing behemoths treat sports work like any other consumer brand?which is incredibly wrong.
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I think Todd Radom's work is great. So are many other artists that are mentioned on this site. But It seems

to me you can have the greatest ability and a solid philosophy and it's often secondary to what some goofball owner might want for a logo. At least that's what I gather from reading on this site and what I see.

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Todd Radom is everything that Tom O'Grady ain't wished he were.

There. Fixed that for ya. :D

Umm... what's everyone's beef with Tom O'Grady?

Start here: http://boards.sportslogos.net/index.php?sh...28709&st=20

Read the posts from "bricknivy".

I can't even begin to list the other aliases he has gone by on this site, but they all have the same M.O.

He has also been banned from posting on the Uni Watch blog for his insulting comments to other designers, and this site in general.

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