jonkj Posted October 23, 2008 Share Posted October 23, 2008 I don't seem to see this story posted here.... if it is, my apologies.The Man Behind the MLB LogoEvery night when Jerry Dior sits down to watch the baseball playoffs in his Edison, N.J., home, the television reflects his life's most enduring handiwork.Forty years ago, Mr. Dior worked as a graphic designer at Sandgren & Murtha, a New York City-based marketing company. In 1968, Major League Baseball commissioned the agency to design an original logo. The mark was to serve two purposes: to signify that MLB was placing league-wide merchandizing rights under the auspices of a new umbrella company, and to commemorate the national pastime's upcoming centennial. Link to comment Share on other sites More sharing options...
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