zscola37 Posted October 17, 2016 Share Posted October 17, 2016 By posting on this message board thread you are agreeing to take part in a research project. Anything you post can be used in a study on retro branding in sport, but any of your personal information (name, username, etc.) will not be connected to the post. This study is in place to learn more about fans perceptions of retro brands, and the participation in this study should cause no harm or stress. It is possible, however, with an open forum and internet communication, that through intent or accident someone other than the intended recipient may see your response. Your identifiable information will not be shared unless (a) it is required by law or university policy, or (b) you give written permission. If you post on this thread and later decide you prefer what you have posted to not be a part of a study, please email: scola.zach@ku.edu and we will remove any of your posts from our research. Thank you and if you have any questions about your participation in this study please email me at the email above. If you have any questions about your rights as a research participant, you may call the Human Subjects Proection Office at 785.864.7429 or email irb.ku.edu Please respond to the three questions below: 1. Do you consider this a retro logo? If so, what elements of this logo make it retro? If not, why don’t you consider it retro? 2. What comes to mind when you see this logo? And how does this logo make you feel? 3. Does looking at this logo make you connect to a time in the past? If so, how does it connect you to that time? Link to comment Share on other sites More sharing options...
dont care Posted October 17, 2016 Share Posted October 17, 2016 It's retro because it's not used anymore... Link to comment Share on other sites More sharing options...
bushy Posted October 17, 2016 Share Posted October 17, 2016 Because it looks old. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted October 18, 2016 Share Posted October 18, 2016 1. yea pretty easy one here like DC said, its not used anymore so its "retro". if you're speaking to the aesthetic alone, you could say quite a few logos are retro that are still in use as primarys today. and a lot of them are probably younger, yet older looking, than, say the Packers logo. i think its best to go by the date. is it used anymore? no? then, retro. 2. what comes to mind is a time when cartoonists drew logos. a time when technology/production of logos was young and lead to some really poor designs. this isn't well crafted at all, but it's hand drawn style and somewhat whimsical "personality" still makes it lovable. ugly, but lovable. its a dated logo that reminds me of when a team named the Patriots wore a red jersey, one of the very worst sports branding decisions ever. the team was pretty awful save for a few seasons with 1 Super Bowl appearence. as a football fan it makes me smile a bit because its kitsch, but as a designer i hate it. its an awful logo. 3. absolutely it connects me to the time when it was made. the personality and craft quality makes it a perfectly average logo of the 60s - 70s. GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
fumbler Posted October 18, 2016 Share Posted October 18, 2016 To lazy to actually cold canvas people on the streets? RICHMOND TIGERS Link to comment Share on other sites More sharing options...
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