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BrandMooreArt last won the day on November 26 2018

BrandMooreArt had the most liked content!

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    Graphic Designer
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    Indiana > Miami

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  1. Very strong work here. the name is the name — not much you can do about that on the Design side. in regards to that the only thing im not crazy about are the colors. but the concept and execution is so good. i dont believe that Bloomington logo will be an issue; different countries, so trademarks shouldnt be an problem? kind of unfortunate coincidence though. i love the Swiss Modernism style the logo was designed in. the very best of that stuff has a geometric wit or playfulness to it. Montreal was a hot spot for the style and you can imagine how many of *Burton Kramer's or Paul Rand's logos they must have looked at for inspiration. and its a sneaky good font choice; Helvetica was a staple of the Swiss style and its looks like that on first glance, but PangramPangram confirmed it's their font "Neue Montreal". * you can thumb through some of this stuff to see that influence: https://www.pinterest.com/RealBMooreCreative/swiss-modernism/
  2. its one of the ugliest jerseys ive ever seen. i mean, just vomit inducing aesthetics here. BUT the fact that pulled off something thats never been done before. that they worked for 2 years to make a vision a reality? thats an absolute win and makes it worth doing. bravo adidas.
  3. i love the primary logo. i dont even like bevels in logos and i love this one. its an absolute banger
  4. i can't even name another one of these introductory videos i like. you expect it to be awful but this... this is what it should be. just amazing work
  5. what i wrote somewhere else is what ill say again here. every now and then, you come across a logo that is so good it simultaneously makes you want to quit and spend a whole night in the studio. all you can really do is look in awe as it reminds you of why you fell in love with Design in the first place. the concept is clear, the craftsmanship flawless, and it breaks some sort of status quo about the market it lives in. its clever in every detail— each god on one of the four corner flags, c'mon! if we're building a Mt Rushmore for modern sports team branding, Iceland just claimed their place along with the Allouettes and Juventus. i dont know if theres a 4th that can really compete with those 3 right now
  6. love the new typeface. its inspired by the Baltimore numbers but evolved to be something new. but whats odd is they put the print horseshoe logo on the helmet to build consistency; eliminating the slight variations between those logos. only then to end up at that very place with the typography. the new logos are just a out of the box font (no customization beyond being typed out) of something similar, but certainly different.
  7. this is one of the defining photos of the new uniform for me. i agree, the paint on the helmet is gorgeous. but everything about the horn just raises more questions. if they wanted a new horn shape to fit better on a modern helmet, did they really achieve that here? look how the decal is cut to make room for the chinstrap snaps, the way it overlaps the vent at the top, impeding a function of the helmet itself. and the application of the decal seems rushed at best with the bubbles. sure, they probably want to be able to swap decals in the future if they do a Fearsome Foursome tribute, but the tradeoff doesn't equal out. these horns should have been painted and i dont really see any reason to change the horn design other than to make it different than before.
  8. Best: Browns. the other contender is the Chargers but i dont think i agree with them throwing back to SD history in a new city. its an odd branding direction, plus there are just too many uniform options. dont really love how the bolt fits on the shoulders either. the Browns get an A- from me because i dont like the mix of random rounded corner and block corners on the numbers. Nike always finds a way to do something to steer a uni away from perfect, but its decent and feels like a fresh take on the classic uniform. except for the all brown alt; looks like Mr Hanky. maybe i’ll give them a B+ overall worst: Patriots. its so generic, it looks like a HS team. theres so many elements that feel random, no unity. it looks like no one really cared about the uniform and just said “make it like the CR but different”. could make an argument for ATL as well with the already dated tricks and overly blinged out, tacky helmet. matte finish, metallic logo, chrome masks, awful gradient jersey, and collegiate ATL jersey mark.
  9. from those photos i would say Nike is doing it better. there is more "air" around the number forms and is easier to read. bonus points for the modern jersey material, where the older jerseys were glossier the reflection of light also didn't help legibility.
  10. big facts even though i sort of like the Rams vibe, i still feel they snatched defeat from the jaws of victory here. i think its good that one LA team aims for familiar traditions and the other aims for forward movement. but wouldnt i make more sense for the Rams to be that traditional team, where they have history, and the Chargers to do something new as they've moved to a new local? odd they finally decided to celebrate their SD history in a new city.
  11. im for splitting the difference. especially when the branding of a team is leaning of the most fleeting of fads; fashion trends. this comes with problems that need to be worked out but id love to see team uniforms built with some lasting value and a fashion line catered to individual teams. i look at Montreal in the CFL; they presented this idea really well
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