BrandMooreArt

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BrandMooreArt last won the day on November 26 2018

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About BrandMooreArt

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  1. if we're burning white pants, throw the Giants' in the fire as well
  2. its funny; i love their powder blue but i just dont think it makes for a good helmet color.
  3. the Bears ‘36 uniform is my all time favorite. ive waited so many years to see it on field and the matchup against the Viks i think was a solid choice. if i have a dying uniform wish, its to see it worn with the Lions throwbacks, but they still totally delivered for me. it was a great day to be a football uniform nerd
  4. i dont believe the Bucs design was driven purely by aesthetic fads as though the thought was "this is in now, guess ill use it", but pulled appropriately from new techniques added for Nike Designers to play with. once you realize you can do an oversized logo or a finish on a facemask that looks more metallic, the key is to use those things in proper places. the Bucs helmet is the proper place. start with the colors and finish of the helmet and mask. it does have this appearance of something you'd find on a ship. a piece of silver/metal stuck into a cannon ball, or something. and what do you do with a logo that is a blood red pirate flag pierced by a sword, charging into battle? of course you blow it up and make it as loud as possible! it's like the logo is screaming, and that perfectly suits it.
  5. Cap lays out the overall synopsis of the art direction of the 2 logos nicely above. to dig deeper, there’s not a single detail that is improved upon with the current logo. every decision they made actually made it, by all means, a lesser and poorly constructed logo, save for the brighter red. look at the skull/swords on the new flag. its not integrated into it; its simply placed and rotated and looks like 2 different logos stacked on top of each other. the addition of colors and shadows makes it harder to reproduce in other applications and the pen tool work (the actual vector construction of the art) is absolutely abysmal. the flag doesnt appear to fold, its flat. look at the bottom left piece and how awkward that hump is. then behold the stray points in the black and silver keylines. its easy to look at the uniforms and numbers and say “thats horrible” but the logos are all of the same quality; or lack thereof. this was not a clean up job at all, they made it incredibly more complex i love the oversized logo, a pirate flag on a sword should be loud and brash! the helmet finish looks great, like an old cannonball, the new red is aggressive and bright. i give them props on the pieces they did well but if i had to vote for weakest NFL identity, from the entire logo suite to uniforms, i think this is the clear choice.
  6. thats disappointing. you’d think something like this coming from the NFL would be cross checked with the Hall of Fame or they’d have that historian actually look at everything before it goes out. i guess thats the NFL in a nutshell when it comes to reverence for their logos and team branding. “close enough; put it out”.
  7. i think its one idea too many. keep it simple, crown and letter
  8. thats definitely a better letterform than before. id vote number 1 as best. im not seeing a reason for the sash to be incorporated and the last one could be confused for an e
  9. man, would i love to get my hands on that project. any change will certainly be driven by ownership, so this is at least promising to hear. my hunch is if they're open to it, they're in that process of talking to Nike now.
  10. absolutely. id probably vote their current logo as worst in the league (name and imagery aside, its a terrible logo) but because of its intricacy, the rest of the uniform needs to scale back its decoration. taking away all those other things that call attention and just letting the colors and logo do that is a much better, even classic, approach. one change i would make though is either do the numbers in one color, or flip the colors so you have a base white with gold outline
  11. you have to account for the manufacturer logo at the NFL level and TV numbers; unless you’re going to say moving them to the shoulders is part of the evolution of the stripes, which im not crazy about. so i think they way Harry laid it out is a better solution there. maybe your suggestion works better for CFB? yes, the goal is to achieve a certain look and the question is not “how do we stay true to the original?” because that just doesnt matter, thats not the look. the question is “how do we loop 3 stripes over the shoulder of a player in a bold, pleasing manner?”
  12. i vote the angled cut approach as well. currently, id say the Colts as doing the UCLA stripe the best right now; the stripe on UCLA themselves looks too narrow to me and like the Panthers, probably has to be that narrow to complete the loops. but just completing the loops shouldn't be the goal. id much rather see the proportion / thickness of the stripe be right in relation to other elements and the amount of real estate on the jersey. (LSU has gotten pretty close to getting it nicely executed too; better than Panthers and UCLA i think) i also think its important to remember there is no standard for this stripe anymore, no way it “should be”. its a antiquated element designed for a jersey template that no longer exists and like most sleeve stripes today, are just bastardized, shoehorned versions of their former selves. if the UCLA stripe is to remain an option for football jerseys, i (if part of Nike or adidas teams responsible for such things) would start with redefining what a successful stripe looks like. it just can no longer be about “complete the loop because thats how it was done in the 60s”. this dated element has to be evolved as a solution to the modern jersey, and that brings me back to being on Harry’s side about the cut-off technique.
  13. i think the most interesting color is the bright gold you’re using. i wouldnt put it on 100% black though, thats too stark. try a 90% black or add a bit of color to it. blue, purple, red... id remove the cross; your religion isnt relevant to you as a designer. no ones going to care about that or hire you based on it and it just makes the logo more complex than it needs to be. focus on the crown and C explore some different fonts as well. create your own C. if im a CD or AD looking to hire a designer for a project, seeing that you chose something so stock and basic as your own logo turns me off. just explore that some more
  14. as for the logo itself, this is massive improvement, though considering where they started, any movement from the Web 2.0 styling would have been. it boggles the mind that they were still using that kind of logo treatment in 2019. the final form is refreshing to that end— 2 colors, solid lines, a circle and 3 triangles. its a logo so intrenched in Bauhaus teachings, there just isn't a more German approach to graphic design than this. the Design by committee (there were nearly 40 teams of people that worked on this over the span of 9 months) starts to show in the other identity elements where everything is just what it needs to be. nothing about the other applications or touch points are noteworthy. nothing seems glaringly awful. but mediocrity is all you can hope for when you have that number of engineers and marketers involved
  15. id like to keep options open for alternate uniforms and logos; this idea would apply to primaries