Foxxtrot44
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Everything posted by Foxxtrot44
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The last thing we need is to see that many people wearing *THAT* shade of yellow. You'll cause permanent burn marks on people's TVs.
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the LA logo kind of looks like it should be a fragrance brand. Which definitely fits the recent trend of athletics logo meets lifestyle brand that we've seen bigger clubs (attempt to) utilize.
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I'd like to believe that this was on the table until some member of the design team, a nebbish CCSLC poster, wheezed at length about how Jet is a type of gemstone and doesn't actually relate to aviation and the name should tie back to that. Something like this...
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It's a small relief that the team is apparently going to be dog :censored: for the next few years, so no one will actually be forced to see these jerseys.
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Sorry, that color scheme apparently belongs to a city where *checks notes* no team actively wears it.
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Get your fresh damage control! Hot out of the oven damage control!
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Adding on to this, purple seems to be broadly popular. During the double blue era, the 80's green and purple throwbacks were *very* popular. Easily contributed to the revival of the J-Note. We're now 10 years+ down the road and playing to a different nostalgia base. So the purple is interpreted through the 90's lens now. In 10 years will Jazz fans be clamoring for baby blue throwbacks? Certainly if we can't get the brand nailed down. The solution seems so patently obvious (just combine the J-Note with the 90's colors, maybe tweak the sky blue to line up with the 00's) that I'm honestly surprised it's been veered around so much at this point.
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Imagine if they could have read the writing on the wall months ago and managed to drop the yellow in favor of copper or sky blue...this would almost seem like a coherent, deliberate rebrand. Almost. But as others have said, advertising purple uni's 3 years out basically announces that there will be another brand tweak coming. Also they're almost certainly running out the Mountain jersey for a third go around because they have a stack of them left over from the COVID season.
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The brand is Purple!!!! By the way, here's your 1 purple and 3 yellow uni's this year....
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Well now there's a ring of mountains on the J-Note statue
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Better pic. It's an interesting shade of purple. Trends towards the 90's rebrand purple rather than the redder 80s purple.
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I mean, I'd imagine Jazz merch being discarded at a Ross Dress for Less strengthens the theory that the rebrand has been scrapped. Somebody go dig through some of those clothing pallets that get sent to the 3rd world to confirm.
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Capitulation? https://twitter.com/BensHoops/status/1521156424759275520/photo/1
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I mean, to be perfectly pedantic, we *do* have Echo Canyon near SLC
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I spent Easter with a highly credible person who casually mentioned that the FO has been incredibly disappointed with the response to the recolor and the jersey leaks. Like, they genuinely believed this would be a hit. No mention of the potential impact, just that no one was happy.
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I tried to make it easier for everyone....
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I hope and pray that in 8 months time there are racks and racks of unsold black and yellow garbage...but I just know Utahans too well and as every parent outfits their 6 kids in "new and exciting!™" merch, I have no doubt the ownership will have their sales ammunition against those of us who wish better for our team.
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During the Olympics, America First Credit Union has been shilling their "redesigned" Jazz debit card and it is black and yellow with a shiny J-Note. So count me skeptical that the ASG logo is indicating a wider color palette for our awful, new identity.
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It's a classic font called "Billionaire Hubris sans-serif"
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New logo incoming too. J-note will be kept around in "some form." https://www.sltrib.com/sports/jazz/2021/10/13/owner-ryan-smith-confirms/
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Fine. I'll do it. I'll keep going until these J's are just 1 pixel tall if I have to! Are you happy now, Ryan?
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I'm gonna need a bigger sig
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I just wanna know who in the FO loves that yellow jersey so much that we just can't seem to get rid of it. At least the red rock theme got two different swings.
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We did it guys. We put an anus on a flag. https://www.ksl.com/article/50021251/salt-lake-city-mayor-selects-new-city-flag-design-council-to-make-final-approval
