Chromatic

Broncos Country, lets ride.

Oh boy another weather team. And probably the third most generic hockey team name out there after “Ice” and “Blades”

That's not counting that the whole "Free the Skate" thing was an astroturfed campaign to drive hype during a particularly low time for the club. Or that the hype for the third you see online is mostly being driven by an extremely vocal minority and non-Canuck fans.

Possibly, but all of the Canucks playoff branding has been with the orca.

People have been making concepts with “snow capped mountain sleeves” on the Broncos forever, and the Broncos have always leaned into mountain imagery in other places like their stadium. If there are mountains on the sleeves, I don’t think it’s fair to blame it on one single thing.

I think it would make a great secondary logo, especially for things like merch. But it isn't anchored in a nice, balanced, symmetric shape like the arrowhead, which is part of what makes a good logo. Right now its just initials with a line through them, and it suffers from the same issue the Rams logo has. Also, I think the spear pointing through the 'C' makes it readable as 'KE'

Damn, if only some intrepid hero could save us by un-jacking it.

Maybe top 25. It’s still just a gold shield on a blue field like many other states. I definitely wouldn’t put it top 5 just because there’s an easter egg.

What? Who are you? Discussing upcoming uniform changes of a team is not "jacking" a thread.

Whatever the Broncos do, I am really hoping they don't end up with a white helmet.

Still need to see the others, overall it looks like a lateral move but from what I've seen I do NOT like that number font. It looks like someone is trying to draw it from memory and can't remember which direction the serifs and edges are supposed to go.

Same, I thought I was the only one.

As far as the actual Broncos rumours go, there's some details that sound awful, others that actually sound good if done properly. The biggest issue I have is the alleged white helmet. Whether its Navy or Royal blue, I think Denver belongs in a blue helmet/orange jersey/white pants uniform.

The "New Coke" model.

Strong 2018 Browns vibes

I'm honestly surprised Lou is allowing the Isles to wear that jersey and didn't simply insist on their regular homes with a slightly darkened shade of orange.

Canucks unveil chrome blue helmets

That’s a great template, but that green is so drab it makes the uniform look lifeless and dreary. I would like to see that striping pattern with the current green.

The theory that gets promulgated all the time is that the Canucks changed to the Orca logo to “promote” Orca Bay. That’s not the case. If you want to make the ‘synergism’ argument, which is still silly because it isn’t like Orca Bay is some separate entity from the Canucks, that’s fine, but then the Orca being a “corporate” logo makes no sense as a criticism either,

The Orca Bay conspiracy theory is complete nonsense. It does not hold up to basic scrutiny. I say this as someone who does not think the Orca is a great logo, but that's because I think it's poorly designed, not because its "corporate". Orca Bay was the Canucks parent company. It's business was operating the Canucks (and Grizzlies). Changing the logo of the Canucks to an Orca has absolutely nothing to do with "promoting Orca Bay", because Orca Bay's mandate was promoting the Canucks. This is chopping down trees to make axe-handles. If the Canucks were purchased by say Starbucks and changed their logo to a mermaid, there might be an argument there. But the "corporate orca" conspiracy theory makes as much sense as complaining about the team being named 'Canucks' because Orca Bay changed its name to 'Canucks Sports and Enterainment'

Except it won’t be the original West Coast Express Orca. It will be a similar uniform with enough inexplicably small downgrades that the nostalgia appeal is ruined and it’s just an ugly new uniform that people use the 2034 slang equivalents of “‘fire, ‘clean AF’, GOATed’” etc to describe why it’s actually the best uniform ever and they should have never went away from it.

I would also contend that while not identical, the colour scheme is quite similar to Vegas and Anaheim, two other teams in the Pacific division. The thing about the Skate is that I think people like the idea of it more than the actual reality of how it looks. If they went back to the Skate full time, it would get very old, very quickly, and people would quickly start demanding something else. The skate was not well loved in its tenure, and it was generally seen as a good thing when it went away. The exact same thing happened in the late 00s with the uniform you posted as is happening now with the skate, except I think social media amplifies the skate hype to a degree so a loud minority seems much more prevalent than it actually is. Going back to it would throw out decades of brand equity from an organization that desperately needs it. Its like getting a barbed wire tattoo because 90s nostalgia is all the rage right now, so clearly it will always look cool.

Overall its a net negative, but I don't think its been completely terrible. The Chargers look the best they ever have. The Vikings look great. The Bengals look great. The Lions, despite getting new uniforms actually look fine imo. The Pats and Falcons certainly aren't perfect but they're upgrades on the Reebok monstrosities they were wearing before.

Yeah I understand not liking the current Pats or Falcons uniforms, but the people here who were acting like they're this garish travesty compared to the Reebok sets before it with the random panels and piping to nowhere was the perfect indicator of how fickle this board can be.

That's how you tank.