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There's another version of the owl without the T. This is appears to be a partial mark used on merch, but I wouldn't be shocked if it eventually ends up on uniforms, etc.

I really enjoyed the article about this new mark. An excerpt: "Leading sports branding strategist Joe Bosack, TYL ’94, founder and creative director at Joe Bosack and Co., was tasked with refreshing his alma mater’s athletics logo. “I’ve worked on brand identity for athletics departments at hundreds of colleges and universities across the country, but when Temple reached out, I was thrilled for the opportunity,” Bosack said.To develop the mark, he set out to recreate the genesis of the T by involving students. Throughout the 2021 fall semester of Associate Professor Bryan Satalino’s senior capstone course in graphic and interactive design, Bosack worked alongside students creating drawings, responding to feedback from focus groups of alumni and stakeholders and presenting final designs to university leadership.For Brett Sweeney, TYL ’22, the most interesting aspect of the class was being able to test the designs on real people. “One of our most beloved logos didn’t read well with the focus group—they said it was more of just a bird than an Owl,” said Sweeney. “But then we had a chance to adjust it.” New mark signals a new Era

lol This year its gonna be El Valle. Another black jersey to go with their PHX one.

Their love affair with those darn spikes is annoying as it really doesn't mesh well with this new, line heavy set. I saw that yesterday and cringed. Its just an unnecessary carryover, like those silver Utah side panel things on their uniform. All of that said, this definitely pushes back against the 'minimalism' movement that the Cavs/Jazz went towards. I think its important to have a pendulum that features a mix of looks. In that regard, its a winner.

it's basically a merger of the 2010s and the 90s to create a modern look.

New: For context. This was the look the Suns introduced in the mid 2010s And the 90s Sunbursts

It certainly looks that way, but it could be the lighting.

New Suns jerseys have been officially unveiled.

This was awesomely thorough. As a Panthers fan since the 90s I appreciate the depth you went into and then realized you're a Knights fan, which certainly surprised me. Congrats on the Cup. I agree that the system is surprisingly layered and complex while looking simple and I appreciate how the Panthers have a more polished color scheme. I do think eventually they'll throw the modernized cat on the jersey, but I also sense they're wary of it being more popular than the shield and are trying not to reignite that discussion.

I'm expecting them to drop/further leak by late July. One Reddit user said they were invited to an 'Exclusive Preview' on the July 23rd but that there was no cameras/phones allowed. Really hoping they do a nice job with the streaking Sun as the mockups have been all over the place. The latest rumor is that Suns will be inside the burst lines.

I want to like the Statement jerseys, but the new Sacramento font would've been so much cooler. This just feels too random from the two new jerseys they released, and the purple and black look kinda muddled as a gradient. Not a huge fan, though I've definitely seen much worse.

I genuinely like the logo and I think its clever... That said, is the official 35th Anniversary logo of the Orlando Magic actually 'sponsored?' Like the official logo is actually sponsored? Because if so, that's further proof of unending ad-creep. Anyways, cool logo. Will they be rocking the classic jerseys this coming year?

huge improvement the last few years. It's fun to actually look forward to the reveal again. I like the mix of colors.

Also, why is the number so tightly placed to the wordmark? The originals had space and looked better...

From everything I've gathered, this is accurate. It was an ambitious idea, but alienating your own fans in service of 'hypothetical' non-regional fans is a big swing with a brand this generic. Plus, as we all know, winning + marketable stars is what ultimately brings in new fans...

From the article: "At first, Smith wanted the team to rebrand to simply black and white, but the league office and Nike refused that, seeing as the San Antonio Spurs and Brooklyn Nets already own that color scheme. Their compromise was this: the Jazz could go to black and white if they added a third primary color. So instead of choosing any one of the colors the team had already worn, he picked a new one: a unique highlighter yellow." Jazz didn't even want yellow. But they had to pick something. Did they go to the 2014 Nike Store when they did it?

Jazz rebrand already being trashed in their own newspaper haha Andy Larsen: The Utah Jazz’s new jerseys are awful — and clearly, the team knows that

Here's my theory: This is similar to what the Hawks did when they unveiled volt. They basically said, the red and the pac man logo is here to stay, but we're going to mess around with everything else over time -- remember, volt was being pushed hard by Nike at the time. My guess is that the Jazz are trying to do the same thing. They simplified the note logo, started slipping in purple after the leaks got horrible reception, and over time are going to stick with the 'minimal' logo and purple and tweak (or overhaul lol) everything else around it like the Hawks have. But here's the issue: These jerseys feel like a prototype that someone rushed because they forgot. They clearly put thought into their future purple jersey (which is a cool take on the classic they'll be shoehorning in this season), so why would they create a brand around it that's do disconnected? The black, white, and yellow lacks any personality or visual excitement, unless glowing in the dark and looking like a highlighter is your idea of a good time. The side cutoff stripes on each jersey is... I guess a callback to their previous cutoff striping, but is so subtle and such an afterthought that even that feels thrown in? Unlike the Hawks, they brought nothing interesting to their primary 3 jerseys. At least the Hawks tried with the feather pattern and color combos. And while they failed, they've been consistent with some variation of red, yellow, black ever since. That is the Hawks now after their dalliance with red, navy, and silver. Whereas this is practically a paint by numbers, straight out of the catalog, rejected by Oregon/Baylor practice uni collection. Curious to see how sales are this season for the Utah Jazz.

That's one of the best All Star game logos in any sport that I've seen in some time. And I love how the font is a non-traditional font. The palm trees as the Ls and the way everything is pieced together *chef's kiss* Another thing I appreciate about this logo: it feels like a tribute to every color the Panthers have worn: - Red, Navy, Gold = Their current colors - Yellow = from their original uniforms - Light blue = from that weird one-off Penguins knock off that they created As for orange, idk, but I still thought that was cool. Also, the retro look is awesome. And I like the change of pace with a circle instead of some badge looking shape. Great job Panthers and NHL

Not sure if this was noted here, but the Suns have decided to delay their new uniforms (Association (white) and Icon (purple)). They'll be sticking with their current set through at least next season, with only the City and Statement set to change.