Lumbergh Posted December 11, 2017 Share Posted December 11, 2017 Let's be honest, the Rockies front office is very stubborn when it comes to the identity of the team. I've been a fan of the team since the beginning, and know all too well. So, I decided to take what we already have, and refresh it. I took the secondary logo and removed the ball, created a classy roundel, and lightened the purple. For the word mark, I beveled the inside letter fillers to give the lettering a more contemporary look. I also beveled the cap logo this way as well. The primary integrates the city of Denver into the identity for the first time as well. I am still working on the other elements of the refresh such as the "Colorado" word mark and other jerseys, but this is a solid start so far: Link to comment Share on other sites More sharing options...
DTConcepts Posted December 11, 2017 Share Posted December 11, 2017 I love it! The new shade of purple looks great. "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
Lumbergh Posted December 15, 2017 Author Share Posted December 15, 2017 Any CC would be appreciated. Link to comment Share on other sites More sharing options...
Carolingian Steamroller Posted December 15, 2017 Share Posted December 15, 2017 Well presentation-wise you could use a darker color to do the stitch marks on the cap. Just so its a little cleaner. I generally don't go with the bow-tie wordmarks (with the first and last letters larger) but this looks really good. Maybe a vertical arching? These are small nitpicks because this all looks terrific. Good job! Link to comment Share on other sites More sharing options...
coco1997 Posted December 16, 2017 Share Posted December 16, 2017 This is a really solid update! Love that shade of purple you chose. Link to comment Share on other sites More sharing options...
Lumbergh Posted December 16, 2017 Author Share Posted December 16, 2017 Here's an update: -I cleaned up the primary just a tad and put together an identity package that outlines the new direction for the team. Enjoy! Here is the complete brand package. I wanted to incorporate more liveliness into the identity with the update of purple and the beveling of the classic lettering. As a move into the 21st century, the ball was removed, and a roundel was created to bring a more timeless look onto the scene. A sleeve patch was also created to pay homage to the past and keep consistency with the uniforms: This is the perspective of how the brand has evolved from 1993 to 2018: Here's a look at the uniforms. The goal was to have only 2 hats from now on, a black cap with purple bill, and a purple cap with black bill. This gives the team consistency when using different uniform variations. A 4th uniform is in the works right now: Link to comment Share on other sites More sharing options...
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