DEAD! Posted February 27, 2007 Share Posted February 27, 2007 The Honda Formula One team has done something somewhat unconventional. They have introduced their new car. Instead of a car splattered with sponsors, they decided on a more "earthly" designhttp://www.hondaracingf1.com/en/index.php?section=108 I saw, I came, I left. Link to comment Share on other sites More sharing options...
SDX Posted February 27, 2007 Share Posted February 27, 2007 Looks a mess but it is a good idea.. They must be loosing millions in ad revenue though Link to comment Share on other sites More sharing options...
lost_limey Posted March 1, 2007 Share Posted March 1, 2007 It's a nice spin on losing out to Ferrari, McLaren etc. for bigger sponsors (vodafone for example) Link to comment Share on other sites More sharing options...
Phil Posted March 7, 2007 Share Posted March 7, 2007 Looks a mess but it is a good idea.. They must be loosing millions in ad revenue thoughReally? Would we be saying "Hey, look at what Honda did with their F1 team otherwise?"Sure, they may lose a few bucks of traditional ad revenue, but the nontraditional bucks probably outweigh that by a large margin... and will steer that attention at Honda and the reinforcement of its green image, as opposed to some other commercial company. Link to comment Share on other sites More sharing options...
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