Need some input on a company logo

[Sport]

So, a person I know has started a business with a few buddies of his. The plan is to be college art brokers. I'm not even sure what that means, but it seems they're running a "fly by the seat of their pants" operation. This guy asked me to come up with a logo. I threw this together pretty quickly.

I was going for the "generic art in a text or reference book look". I wanted something that conveyed the collegiate aspect while still incorporating the art element. And for the other I tried to incorporate the color of the "generic art" into a college style pennant.

Let me know what you think

[vmd9]

Why do they spell Pikasso that way? I'm assuming it's a reference to Pablo Picasso? if so you should try to make it more abstract

[Sport]

Yeah, that's the way they spell it. I'm not sure why.

[vmd9]

Yeah, that's the way they spell it. I'm not sure why.

Well as I can remember from Art History, the style you are using with the black strokes/colored squares has to do with Piet Mondrian. I mean it could relate, but I mean unless someone is graphic designer or something else they wouldn't make the connection.

[Mings]

If it is going to be Pikasso....use a style that Picasso worked in. Piet Mondrian/De Stijl doesn't work here at all.

[Davidson]

id try to convince the client to spell the name correctly. it just looks like a typo otherwise.