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TO Blue Jays concept


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As posted HERE the Blue Jays may be getting a new look next year so I decided to try and come up with something. There is a template given which you can submit to the team and here is what I came up with. Nothing too extravagant but that's often a good thing.


C&C please

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I like the shade of blue... but that's about it. This current "Jays" and "TORONTO" set are just... unappealing. The inner shadow/beveled/embossed/whatever you want to call it look is distracting. The Blue Jay head logo isn't bad... but the wordmarks are a whole lot of yuck.

As for the actual concept... you might want to have some sort of unified look, some sort of consistent style.

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