BrandMooreArt Posted October 11, 2011 Share Posted October 11, 2011 from Brand New: http://www.underconsideration.com/brandnew/archives/hit_that_e.php Link to comment Share on other sites More sharing options...
BBTV Posted October 11, 2011 Share Posted October 11, 2011 I had no idea that Easton was Giro, Bell, and Riddell.I like the new E, as I think it translates across sports better than the old mark, but the "diamond E" was iconic in the baseball world, and I wish they could have maybe kept the same diamond shape and maybe just modified the E some - maybe italicize it a little more or something. Link to comment Share on other sites More sharing options...
sc49erfan15 Posted October 11, 2011 Share Posted October 11, 2011 I had no idea that Easton was Giro, Bell, and Riddell.I like the new E, as I think it translates across sports better than the old mark, but the "diamond E" was iconic in the baseball world, and I wish they could have maybe kept the same diamond shape and maybe just modified the E some - maybe italicize it a little more or something.I didn't know that either.Likewise, I think the new "E" looks okay, but the "diamond E" was an extremely recognizable logo. I think of the "diamond E" immediately when I think of an aluminum baseball bat. I like the new wordmark/text a lot better, but I think they went the wrong direction by going away from the "diamond E" - they should have just modernized that a bit. Link to comment Share on other sites More sharing options...
Coast2CoastAM2006 Posted October 15, 2011 Share Posted October 15, 2011 that's a bad ass stick. Link to comment Share on other sites More sharing options...
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