BrandMooreArt Posted October 11, 2011 Posted October 11, 2011 from Brand New: http://www.underconsideration.com/brandnew/archives/hit_that_e.php GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE
BBTV Posted October 11, 2011 Posted October 11, 2011 I had no idea that Easton was Giro, Bell, and Riddell.I like the new E, as I think it translates across sports better than the old mark, but the "diamond E" was iconic in the baseball world, and I wish they could have maybe kept the same diamond shape and maybe just modified the E some - maybe italicize it a little more or something. "The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."
sc49erfan15 Posted October 11, 2011 Posted October 11, 2011 I had no idea that Easton was Giro, Bell, and Riddell.I like the new E, as I think it translates across sports better than the old mark, but the "diamond E" was iconic in the baseball world, and I wish they could have maybe kept the same diamond shape and maybe just modified the E some - maybe italicize it a little more or something.I didn't know that either.Likewise, I think the new "E" looks okay, but the "diamond E" was an extremely recognizable logo. I think of the "diamond E" immediately when I think of an aluminum baseball bat. I like the new wordmark/text a lot better, but I think they went the wrong direction by going away from the "diamond E" - they should have just modernized that a bit.
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