New Atlantic 10 Basketball Championship Logo

[Waffles]

The Atlantic 10 Conference unveiled Monday the 2013 Men's Basketball Championship logo in preparation for the league's marquee event to move to the new Barclays Center in Brooklyn, N.Y.

The championship logo, which was designed by the Barclays Center design team, features the Brooklyn skyline set against a stylized basketball over the A-10 registered trademark logo. The skyline image includes the iconic Brooklyn Bridge as the centerpiece of the logo.

"The new logo exemplifies our partnership with Barclays Center and Brooklyn," stated Atlantic 10 Commissioner Bernadette V. McGlade. "The basketball, the Brooklyn Bridge and surrounding skyline combined with the conference logo capture the essence of this partnership perfectly."

The league announced in September that it had signed a five-year contract to take the men's championship to the state-of-the-art Barclays Center, future home of the NBA's Brooklyn Nets. This will be the first time the A-10 Championship will be held in the number one media market, New York, N.Y.

http://www.atlantic10.com/sports/m-baskbl/spec-rel/041912aaa.html

[mania]

Gradients, ugly scripts... yeah, that's not pretty.

[vmd9]

That's just bad. Maybe it's a good idea, but terrible execution. Just looks thrown together in a few minutes, and A10 logo looks out of place. I really think in all honesty the conference identity needs to be rebranded. Never liked the giant A10 with weird stretched text "lantic" stuck on top.

[Mings]

Its lacking cohesion, but I really do like the skyline on the ball part of the logo.

[sportsfan0518]

I see what they are shooting for, but it does not work. The font inconsistency is why the logo does not work.