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Redesigning the Alps Hockey League (Fassa Falcons 6/17)

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I'm glad to present you my latest work, a redesign of the Alps Hockey League. This league has 7 austrian, 2 slovenian and 8 italian teams and represents the highest hockey league in Italy, awarding the italian national title. In Austria it's the second tier league after the Österreichische Eishockey-Liga so there are some second teams of more powerful teams like Salzburg and Klagenfurt. The league was created for the 2016-2017 season after the merger of the italian Serie A and austro-slovenian Internatonal League and the first Alps champion was the italian team Rittner Buam. In the 2017-2018 season a second slovenian team was added and the resulting champion was the italian team Asiago Hockey. 

You can see the map and actual logos of the league (credit to eliteprospects). I decided to redesign the logos of this league, as they mostly felt outdated, and the jerseys too, as they are mainly not related with identity or color palette of their team.

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Teams in the league:

Austria

EC KAC II (Klagenfurt)

EK Zell Am See

EC Red Bull Salzburg II

EC Kitzbuehel

EHC Lustenau

VEU Feldkirch

EHC Bregenzerwald (Dornbirn)

Italia

HC Pustertal/Val Pusteria

Rittner Buam (Ritten/Renon)

WSV Sterzing/Vipiteno Broncos

HC Gherdeina (Selva di Val Gardena)

HC Neumarkt/Egna

HC Fassa Falcons (Canazei)

Asiago Hockey

SG Cortina

Slovenia

HDD Jesenice

HK Olimpija (Ljubljana)

 

 

 

Here you have my rework of the league logo. I actually quite like their actual logo but I felt like it was important to underline the league different nationalities. The lower logo is for black and white display.

 

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Rittner Buam (Ritten Boys)

Full name: Ritten Sport

Home: Ritten Arena, Ritten/Renon

Founding: 1984 (merging of previous teams, oldest from 1928)

Championships: 1 AHL, 4 italian titles

 

Old logo and jerseys

RB_Logo.png.pagespeed.ce.v0NlqU7kRn.pngHofer_Roland_Ritten_Zell_am_See_11_10_2017_Pattis-1-1024x915.jpg

 

My concept

The roundel logo, from the village's coat of arms, is now the main logo. Arm striping taken from the new logo. Black, white and red as the only colors.

 

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But what about the excessive ads?!

 

All jokes aside, HUGE upgrade. Even though anything would really be an upgrade over their previous uniform and whatnot, that's a beauty right there. Good start.

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KAC II (second team)

Full name: Klagenfurter Athleticsport Club 

Nickname: Rotjacken (red jackets)

Home: Stadthalle Klagenfurt

Founding: 1909 (second team founded in 2016)

Championships: 30 austrian titles, 1 Interliga (the first team of course...)

 

Old logo and jerseys

EC_KAC.pngtrikot1718_3.jpg?itok=UCwAxJ4t20170919_85273591_0.jpg?itok=2YroDCFF

 

My concept

The slanted C in the logo was bothering me so much I had to change it. I know it is an iconic and traditional logo but a little update can make wonders. The jersey is heavily based on their current one but the striping is now a triple white band and the shoulder yoke is solid white. The jersey was designed for the second team but is ment to be worn also by the first team.

 

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SG Cortina

Full name: Sportivi Ghiaccio Cortina (Cortina ice sportsmen) 

Home: Stadio Olimpico, Cortina

Founding: 1924

Championships: 16 italian titles

 

Old logo and jerseys

 

3334.png6391-trikot-cortina-home-torf-png6390-trikot-cortina-away-torf-png

 

My concept

The golden and silver stars of the logo symbolise the 16 italian titles (10 on the golden and 5 for the silver) and was incorporated in my logo in a single double star inside the triangular crest. The overall look is simple and traditional as this team represents the history of hockey in Italy (this is also why the jersey resembles so much the italian national team kit).

 

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EC Bregenzerwald

Full name: Eishockey Club Bregenzerwald 

Nickname: Wälder Tigers (forest tigers)

Home: Messestadion, Dornbirn

Founding: 1985

Championships: 1 Interliga 

 

Old logo and jerseys

ECB-Logo-2016-web-black-e1467548864240.png viktor-scherrieble-e1475052024988-750x350.jpgw%C3%A4lder-mannschaft-600x400.jpg

 

My concept

I've used a new tiger logo (I designed it for the Seoul Tigers...) and made the jerseys more linked to the tiger color scheme but always sticking with the green typical of the Forest Tigers. I actually like a lot their actual home jersey, the two tone green is a smart move, but unfortunately it doesn't screem tiger to me.

 

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I like it, it just seems a little too out there for a hockey jersey IMO, maybe putting it in between more classic stripes would help.

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15 hours ago, Section30 said:

I like it, it just seems a little too out there for a hockey jersey IMO, maybe putting it in between more classic stripes would help.

 

My thoughts exactly. And I get wanting to preserve the green color, but I don't think it fits very well with the bright orange, and it clashes more than it should. Some white couldn't hurt either.

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21 hours ago, Section30 said:

I like it, it just seems a little too out there for a hockey jersey IMO, maybe putting it in between more classic stripes would help.

 

6 hours ago, Zeus89725 said:

Some white couldn't hurt either.

 

Thanks for the comments! Reducing the stripes to the usual volume of a hockey jersey stripe was a good idea as was adding a bit of white.

 

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EHC Lustenau

Full name: Eishockey Club Lustenau

Nickname: Löwen (Lions)

Home: Rheinhalle, Lustenau

Founding: 1970

Championships: 1 Interliga 

 

Old logos and jerseys

LUSTENAU.pngDSC_6213.jpgLustenau.jpg

 

My concept

I quite liked the lion on the logo so I used it in my new logo with some tweaks. I got rid of awkward stikcs and fake pepsi logo (sorry, it looks like that to me...:D). The overall jersey design is quite simple. I wanted to go as far as possible from the ones they wear now. They look good at first sight, until you realise that the nice thing at the bottom is actually a car washer advertiser <_<

 

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I like it, the number font looks a little crowded though. Spacing the numbers and making the 9 thicker so the hole is the same size as the one on the 8 would make it perfect, also make the TV numbers have the same outline colors as the numbers on the back

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I've changed the tv numbers with the  same colors of the back numbers and they do look better. I also divided more the back numbers.

 

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HC Fassa Falcons

Full name: Hockey Club Fassa Falcons

Nickname: Falchi (falcons)

Home: Stadio del ghiaccio Gianmario Scola, Alba di Canazei

Founding: 1955

Championships: -

 

Old logo and jerseys 

 

FF-white.pngFassa-Vipiteno-27genn2018_34.jpgmarch.jpg

 

My concept

I decideded to go with a darker shade of blue as navy fits good with red. I got rid of the colored feathers of the falcon in the logo; they represented the 7 different villages of the valley where the team plays. The seven feathers of the falcons are still there symbolizing the spread out township, as are the 4 red stripes, that with the 3 negative stripes, add again to seven.

 

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