I would disagree St. Louis doesn't support pro football. There was plenty of support until around 2007-2008. When you go a decade without a winning record, nobody should expect to have fans crazy about your team unless you are the only game in town. The Rams, however, will always be third behind the Cardinals and Blues. Support always drops off during long periods of mediocrity. even in St. Louis, the baseball Cardinals didn't have great attendance from 1990-1995. But the combination of the team's success and the McGwire era since 1996 that has dramatically boosted annual average attendance. The bottom line is, if the Rams get turned around, more fans will want to go. You just can't continuously support financially organizations that don't strive to create championship teams.