Go Red Sox! Posted February 4, 2017 Share Posted February 4, 2017 This is a rebrand concept for a Canadian National Lacrosse League team, the Toronto Rock. As far as I know, plenty of people, fans or haters, have been unhappy with the team's brand identity. People don't like the name "Rock" – same goes for the logo package. So, here are the revamped Rock: The Toronto Brave Hearts! Firstly, I think that "Brave Hearts" sounds great, heroic, bold and energetic. Since Canada is a member state of the Commonwealth of Nations, "Brave Hearts" as the team's new name is even more fitting. Plus the fact that a "Brave Heart" is also a Lacrosse slang term: two players from each team take the field, a goalkeeper and a middie. The two middies face off and go one-on-one full field until one scores! The logos (primary, secondary and word mark) should be self-explaining. Link to the current logo: http://www.sportslogos.net/logos/view/yiushkst67wuyppfkxg18f94j/Toronto_Rock/2010/Primary_Logo “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Whittier S Posted February 4, 2017 Share Posted February 4, 2017 When you removed the wordmark to create the secondary, you uncovered an error that I presume had been masked by the wordmark. Beyond that, I think this is solid. Link to comment Share on other sites More sharing options...
NH4 Posted February 4, 2017 Share Posted February 4, 2017 I love everything about this rebrand. The logos, colors and name all coexists really well. The little heart at the bottom of the sword is a nice little touch. But as Whittier S said, the secondary uncovers an error on the sword where the dark gray is off from the rest of the sword. Other than that great job. Link to comment Share on other sites More sharing options...
davidmiller5 Posted February 4, 2017 Share Posted February 4, 2017 33 minutes ago, Whittier S said: When you removed the wordmark to create the secondary, you uncovered an error that I presume had been masked by the wordmark. Beyond that, I think this is solid. Exactly what I was going to say. Good job, just clean up the sword blade on the secondary logo. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted February 4, 2017 Author Share Posted February 4, 2017 Thanks a lot, guys! Much appreciated! That indeed was an error that has been fixed. Logos are updated. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
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