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Petco Rebrand


rmackman

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I just noticed Petco rebranded...and this was over a year ago! Maybe only recently they started updating the stores with the new imaging:

 

Old vs. New

 

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I feel like this was kind of unnecessary. The font change was very minimal. They just went from whimsical to corporate by removing the cat and the dog. The problem, here, is it's a pet store. If it was an insurance company, I get the need for corporate-looking. I think when it comes to stores that cater to pets, children/babies, etc. whimsical actually set a better tone. At a minimum, at least make the empty space in the P or O have a paw print. Anyways, that's my two cents.

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The interlocking dog and cat was iconic. If you were driving past a plaza and all you saw was the dog & cat, you would know it’s Petco. The new one lacks uniqueness. I could name 20 new companies who use the same shade of blue and similar fonts.

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