rmackman Posted March 28 Share Posted March 28 I just noticed Petco rebranded...and this was over a year ago! Maybe only recently they started updating the stores with the new imaging: Old vs. New I feel like this was kind of unnecessary. The font change was very minimal. They just went from whimsical to corporate by removing the cat and the dog. The problem, here, is it's a pet store. If it was an insurance company, I get the need for corporate-looking. I think when it comes to stores that cater to pets, children/babies, etc. whimsical actually set a better tone. At a minimum, at least make the empty space in the P or O have a paw print. Anyways, that's my two cents. 2 Quote Link to comment Share on other sites More sharing options...
CS85 Posted March 29 Share Posted March 29 This objectively sucks ass. 5 Quote Link to comment Share on other sites More sharing options...
DG_ThenNowForever Posted March 29 Share Posted March 29 The new logo looks like it wants to sell me NFTs. (And it probably does, too.) 5 Quote Link to comment Share on other sites More sharing options...
panthers_2012 Posted March 31 Share Posted March 31 Boo. Do these companies feel the need to rebrand to a logo that sucks? 2 1 Quote Link to comment Share on other sites More sharing options...
GrayJ12 Posted March 31 Share Posted March 31 Corporate Memphis strikes again. It was alright the way it was. What did the dog and cat ever do to be shunned from the logo? 1 Quote Link to comment Share on other sites More sharing options...
TrueYankee26 Posted March 31 Share Posted March 31 Wack. 1 Quote Link to comment Share on other sites More sharing options...
LA Fakers+ LA Snippers Posted April 1 Share Posted April 1 The interlocking dog and cat was iconic. If you were driving past a plaza and all you saw was the dog & cat, you would know it’s Petco. The new one lacks uniqueness. I could name 20 new companies who use the same shade of blue and similar fonts. 1 Quote Link to comment Share on other sites More sharing options...
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