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Petco Rebrand


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I just noticed Petco rebranded...and this was over a year ago! Maybe only recently they started updating the stores with the new imaging:


Old vs. New




I feel like this was kind of unnecessary. The font change was very minimal. They just went from whimsical to corporate by removing the cat and the dog. The problem, here, is it's a pet store. If it was an insurance company, I get the need for corporate-looking. I think when it comes to stores that cater to pets, children/babies, etc. whimsical actually set a better tone. At a minimum, at least make the empty space in the P or O have a paw print. Anyways, that's my two cents.

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