JH42XCC Posted February 13, 2007 Share Posted February 13, 2007 From: http://corporate.disney.go.com/corporate/m...ele_studio.htmlDisney-ABC Television Group Renames Television StudioTouchstone Television Becomes ABC Television Studio, Aligning Content Studio With Network BrandThe Disney-ABC Television Group will rename its in-house production company, Touchstone Television, as the ABC Television Studio, it was announced at the 2007 Disney Investor Conference by Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group. The announcement was made as part of a company-wide strategy to focus on three core brands, Disney, ABC and ESPN.The new name reflects the studio's critical role in building a brand that viewers identify with quality television on any platform. The newly named ABC Television Studio will continue to develop and produce premiere programming for network, cable, web, VOD, mobile and broadband platforms for The Walt Disney Company, as well as other outlets."Over the past few years, the studio has delivered some of the highest quality, most successful programming on television, including international franchise hits 'Lost' and 'Desperate Housewives,' as well as this year's Golden Globe winners, 'Grey's Anatomy' and 'Ugly Betty,'" said Sweeney. "The new name ties this success more closely with the ABC brand that viewers have come to value and trust."The formerly-named Touchstone Television has emerged as a leader in television development and production. The studio currently has 18 series on broadcast and cable networks, including ABC, NBC, CBS, ABC Family, Lifetime and FX. The studio's current slate includes the top three scripted shows on television in the key A18-49 demographic ? "Desperate Housewives," "Grey's Anatomy" and "Lost" ? a feat no other studio has achieved in the history of Nielsen People Meter rating system. In addition to its contributions to ABC's schedule, the studio's programming also includes the Emmy-nominated comedy "Scrubs" on NBC and hits "Ghost Whisperer" and "Criminal Minds" for CBS. For cable television, the studio produces ABC Family's best-performing original series of all time, "Kyle XY," as well as "Dirt," the new FX series starring Courteney Cox. Another series, "Army Wives," will launch on Lifetime in June. The studio also produces ABC's late-night talker "Jimmy Kimmel Live" and is a distributor for "The Amazing Race" on CBS."It is incredibly rewarding that the company recognizes the strength of the studio as an asset to build overall brand perception," said Mark Pedowitz, president, ABC Television Studio. "Under the ABC Television Studio banner, we will continue our strategy to create quality programming that makes a connection with consumers through a multitude of platforms."The logos are changed as well:becomes... Link to comment Share on other sites More sharing options...
Cyclopsis Joe Posted February 13, 2007 Share Posted February 13, 2007 So how long until it becomes ESPN on ABC Television Studio?Shut up, you were all thinking it. I don't speak for democrats, democrats don't speak for me. Link to comment Share on other sites More sharing options...
MadmanLA Posted February 13, 2007 Share Posted February 13, 2007 Just another example of consolidation among the media companies. Paramount's television division recently became part of CBS, thus becoming CBS Paramount Television (the King World brand will eventually a part of CBS Paramount). And now, you also have NBC Universal Television. Link to comment Share on other sites More sharing options...
gordie_delini Posted February 13, 2007 Share Posted February 13, 2007 ugh. i'm sick of trajan pro. Link to comment Share on other sites More sharing options...
JH42XCC Posted February 14, 2007 Author Share Posted February 14, 2007 So how long until it becomes ESPN on ABC Television Studio?Never. Link to comment Share on other sites More sharing options...
leedsunited Posted February 15, 2007 Share Posted February 15, 2007 Did the old Touchstone logo remind anyone else of skidmarked undies? Link to comment Share on other sites More sharing options...
Cyclopsis Joe Posted February 15, 2007 Share Posted February 15, 2007 So how long until it becomes ESPN on ABC Television Studio?Never.Yeah, right. I don't speak for democrats, democrats don't speak for me. Link to comment Share on other sites More sharing options...
JH42XCC Posted June 23, 2007 Author Share Posted June 23, 2007 UPDATE: ABC Television Studio is now simply called...The name change actually took place on May 14th. Link to comment Share on other sites More sharing options...
patsox Posted June 23, 2007 Share Posted June 23, 2007 How long until it becomes ESPN on abc studios? Link to comment Share on other sites More sharing options...
Mac the Knife Posted June 23, 2007 Share Posted June 23, 2007 Hey, no more Trajan Pro! Link to comment Share on other sites More sharing options...
JH42XCC Posted June 25, 2007 Author Share Posted June 25, 2007 How long until it becomes ESPN on abc studios?Probably won't happen. Link to comment Share on other sites More sharing options...
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