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AND1 New Logo


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Just about July or August 2008, AND1 released a new logo. Thou, it was not yet used as a logo in the sneakers. But a basktball team has already used the new logo. And here's the old and the new.





And here's the only team to use the new identity:


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I think the other one is more solid. The new one kind of looks like it could be a company named AND1 making anything, from steel to pots and pans. The other one with the player in the square was easy to identify as a basketball company logo and easy to use around a shoe because they had the player, wordmark alone or the whole logo. Liking And1 shoes a lot, I just have to wait and see some shoes and how they use the logo. Not that big of a deal though.

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