9erssteve Posted August 18, 2009 Share Posted August 18, 2009 Simple premise really, with the 49ers unveiling their new "retro" styled uni's this summer I thought this would be a good opportunity to revise their Logotype, which I'll be honest I've never been a big fan of. I know the genuine article was designed by a fellow (far more respected) board member but the truth is I've had issues with it since day one.I can understand the reasoning behind changing it, to make all the type throughout all the graphics the same, but I have issues with the face they've used, it's heavier than the SF on the helmet and the serifs are a different shape. I also dont like the 9 it looks really forced, if the serif from the bottom of the S rather than the top had been used at the bottom of the 9 it might have been better but even then I'm not sure. My biggest issue of all however is it makes no attempt to even acknowledge the logotype that came before. Now I know the old one was just 49ERS set in Quentin by Linotype but it had a certain style that suited the mining/prospecting heritage of the team and the new one has none of that and as a result seems pretty bland and soulless to me.So with that in mind I've tried my best to keep the good from the new (uniform type to match the helmet logo) and combine it with a nod to the old and have come up with the concept below, C&C welcome. Oh and dont worry despite my user name I promise not every concept I do will be a 9ers one! 9erssteve Link to comment Share on other sites More sharing options...
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