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Secret Society


The Imperfect

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I'd pick 'C' as well, but the 'Society' in general is a bit hard to read. Maybe that's what you were going for, though?

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I like the eyeball in the negative space between the interlocking "S"es. I also like the framing of Option C.

I hate the rest of it. I think it's the font, but there's something about it I just don't like.

And not to be totally insane, but why would a "secret society" need a logo in the first place? It's secret! *ducks*

 

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your kerning is all over the place.

if i could tell you what kerning is, then id be concerned lol

kerning is the spacing between letters. for example, lets look at your option A. move back from your screen, see how it reads SE CRET? tighten the gap between the SE and CRET. the lack of stem on the R is visually creating a gap as well. for SOCIETY, the S is floating too far to the left, and the tightness between I & E almost makes the I look non-existant. same issue with the Y as the R. with some slight modifications, your mark will be greatly improved.

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your kerning is all over the place.

if i could tell you what kerning is, then id be concerned lol

kerning is the spacing between letters. for example, lets look at your option A. move back from your screen, see how it reads SE CRET? tighten the gap between the SE and CRET. the lack of stem on the R is visually creating a gap as well. for SOCIETY, the S is floating too far to the left, and the tightness between I & E almost makes the I look non-existant. same issue with the Y as the R. with some slight modifications, your mark will be greatly improved.

Option C is best...I also gotta agree w/ 54Chevy on the letter spacing. Fixing the spacing between the letters will improve the overall look.

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