stumpygremlin Posted October 4, 2013 Share Posted October 4, 2013 The new athletic and university logos are in this style guide.https://www.bentley.edu/offices/sites/www.bentley.edu.offices/files//Brand/Brand%20Book%202012.pdf Link to comment Share on other sites More sharing options...
DelayedPenalty Posted October 4, 2013 Share Posted October 4, 2013 That falcon logo looks really similar to a logo I've seen before...probably here, but I can't place who did it. Link to comment Share on other sites More sharing options...
Pharos04 Posted October 4, 2013 Share Posted October 4, 2013 the previous logo for referenceI kinda liked the earlier one with the lightning bolt but it's obviously overdetailed. But these new ones...i'm not so sure about. The Athletic shield is alright but the new logo itself feels like it lacks the character of the earlier one. I wish they had just modernized the original instead of a disembodied head. (oh yeah, Bentley 2012 grad here!) Link to comment Share on other sites More sharing options...
dgthree Posted October 4, 2013 Share Posted October 4, 2013 As a Bryant alum I have a "small distaste" for all things Bentley, but I am not a fan of the athletic package at all. I think the update to the university marks are an improvement, but the beveled B and the falcon head is subpar. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted October 4, 2013 Share Posted October 4, 2013 I love that new primary. And the gradients on the web version are beautiful. There might be some pathfinder or banding issues though there are some odd lines in the centerThe type is good but the beveled treatment is too much. The thickness of the font dosent properly support it and it ends up a bit of a mess. The athletic logo is a joke. Its bad to begin with an now feels completely out of place with the new identity. They should work on their stock photography too it couldnt be more generic GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
dgthree Posted October 4, 2013 Share Posted October 4, 2013 I love that new primary. And the gradients on the web version are beautiful. There might be some pathfinder or banding issues though there are some odd lines in the centerThe type is good but the beveled treatment is too much. The thickness of the font dosent properly support it and it ends up a bit of a mess. The athletic logo is a joke. Its bad to begin with an now feels completely out of place with the new identity. They should work on their stock photography too it couldnt be more genericThe kid on page 6 is missing a hand. Link to comment Share on other sites More sharing options...
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