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Furman Paladins New Logos


Burkell007

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Didn't Furman's nickname used to be the 'Purple Hurricane?'

Purple Hurricane was one of three nicknames used by Furman University football teams prior to 1961. From 1892 through 1901 Furman's football teams were most often referred to as the Mountaineers. Beginning in 1902 the football team adopted Purple Fighters as its nickname. The Purple Hurricane name was first used by the football team in 1920 and would continue to grace the team until Paladins became the official nickname of all of Furman's intercollegiate athletic teams following a vote of the student body on September 15, 1961.

Before said vote took place, Furman's baseball teams had been known as the Hornets. In fact, only the university's basketball teams had officially used the Paladins nickname earlier than 1961, adopting it after a local Greenville, South Carolina sportswriter used it to describe the school's cagers in a 1930s newspaper article.

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I don't get the hate for the new logo. In my mind it's a beautiful logo that was an upgrade.

The way I see it, they attempted to get a modern logo but ended up with yet another knight logo with no distinct characteristics from the numerous other knight logos we have all seen. In that sense, it is even more generic than even a plain F in a diamond. On top of that, it could have been rendered better. We have all seen worse but some of the detail here isn't working. The shoulder armor looks excessive as if it is Shredder from the Teenage Mutant Ninja Turtles.

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I don't think the logo is as much of a problem as the premise if being named after a type of knight. As shown before, It's a very generic look for a team because the team name "Knights" has been so overdone. It's kinda hard not to make the Knight look unique.

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From the September 17, 2013 press release announcing the introduction of Furman University's new Paladin logo:

School officials say the new Paladin logo will not replace the school's iconic Diamond "F" logo, but serve as a complimentary image. The Diamond "F" has been the school's primary sports logo since 1973.

"The new Paladin logo complements the Diamond 'F'," said Furman associate athletic director Mike Arnold. "People feel passionately about the Diamond 'F' and we will keep it. The new Paladin logo is edgy and vibrant, and it is something people can get excited about."

Arnold said secondary logos adorn university apparel, appear on athletic courts and are widely embraced by fans and alumni. In particular, he said, they appeal to younger fans and alumni.

In other words, Furman University has not replaced the "Diamond F" logo with the Paladin mark. Rather, the new logo is a secondary mark. The "Diamond F" remains the primary logo for the school's athletics programs.

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This is one of those logos where you look at it and just know that at some point in time in the future they will revert back to the old logo.

^ This.

Are we sure these aren't secondary logos and the diamond is staying put? Hope that's the case. Old logo is still on their athletic site.

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This is one of those logos where you look at it and just know that at some point in time in the future they will revert back to the old logo.

^ This.

Are we sure these aren't secondary logos and the diamond is staying put? Hope that's the case. Old logo is still on their athletic site.

From the September 17, 2013 press release announcing the introduction of Furman University's new Paladin logo:

School officials say the new Paladin logo will not replace the school's iconic Diamond "F" logo, but serve as a complimentary image. The Diamond "F" has been the school's primary sports logo since 1973.

"The new Paladin logo complements the Diamond 'F'," said Furman associate athletic director Mike Arnold. "People feel passionately about the Diamond 'F' and we will keep it. The new Paladin logo is edgy and vibrant, and it is something people can get excited about."

Arnold said secondary logos adorn university apparel, appear on athletic courts and are widely embraced by fans and alumni. In particular, he said, they appeal to younger fans and alumni.

In other words, Furman University has not replaced the "Diamond F" logo with the Paladin mark. Rather, the new logo is a secondary mark. The "Diamond F" remains the primary logo for the school's athletics programs.

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