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Branding Missed Opportunities


Cosmic

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When Florida Gulf Coast made it to the Sweet 16 (a first for a #15 seed) I loved the unis and colors, but was majorly disappointed in the nickname; Eagles. Very disappointing. My friends and I just called them the Fightin' Clams instead. I don't understand why these small colleges use such boring nicknames.

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The novel by James Fenimore Cooper, "Last of the Mohicans", was based in upstate NY's Adirondack Mountains, near present day village of Lake George. Natty Bumppo, friend/blood brother to the titular Chingachgook, was called Hawkeye.

Minutes south of Lake George is Glens Falls, where several minor league hockey teams have called home - Red Wings, IceHawks, Frostbite, Phantoms, and now Flames. No one's thought of having a team called the "Adirondack Hawkeyes"?

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Oh what could have been....

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