Morgan33

Yeti/Yeti's... Both names are terrible.

Venom would be dated if it was 1996.

Perhaps. But Arizona's black jerseys were really unique. 5 colours, a logo in a unique art style and unconventional striping. IMO it would take something just as novel to convince me that the league needs another black team. Guess well have to wait and see.

I disagree. The Avalanche and Lightning are great names and I've never understood what is so objectionable about 'Wild' either.

Black Diamonds would be a great choice. Even if it would result in the misguided and annoying insistence from a vocal minority that they use black jerseys.

Nope, it's going to be the Utah Powder. I can feel it .

The Bucks knocked it out of the park. If Utah's branding is half as successfully executed I will be happy.

Have they done any work with the NHL before? A quick look over their website would suggest no.

It doesn't exactly roll off the tongue... But I suppose it will all depend on how they do with the branding.

I wasn't trying to argue that all mountains look the same . I was just saying that the graphic reminds me of an Avalanche poster I used to own. And that if they go with something like 'Yeti' they'll have to go to extra care to differentiate themselves from them.

As generic and non-descript as that graphic is, it still manages to give off Avalanche vibes. Reminds me of a poster from the 90's that had Sakic, Roy and Forsberg superimposed in front of a similar mountain backdrop.

That has the potential for a great logo.

This is how you make a fluorescent colour scheme work. That is a stellar looking jersey, I don't care what anyone says.

Good point . It still sounds better than anything else proposed thus far.

Outlaws is the only one that doesn't sound minor league.