Foxxtrot44
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Everything posted by Foxxtrot44
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After last night, Utah has now worn two different throwback uni's this year in addition to their other 3 (bleak) regular uni's.
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The all-blue logo is the 2019 Warner Bros brand update. The gold logo is the new Warner Bros Discovery rebrand. Probably safe to assume that the latter will be used for everything going forward (until WB is sold again). Personally, I didn't like the all-blue logo, so I prefer the update.
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Early comments out of the Jazz Uni survey suggest that there are two color palettes being compared against each other. Black, white, and yellow vs Purple, black, white, and sky blue. Ryan Smith's ego is truly resilient.
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Alright, who is going to do reconnaissance for us? https://www.sltrib.com/sports/jazz/2022/12/02/utah-jazz-polling-fans-future/
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Calling my shot. St Louis will have a year 2 brand tweak to make the colors a little more "standard." Same thing RSL ended up doing
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New flag for the state of Utah to be voted on during the next legislative session picked from these options https://ksltv.com/510923/new-utah-state-flag-options-narrowed-to-top-5/
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I would be supportive of a new wizard focused alt logo for Washington. Karate wizard, particularly recolored, has always felt very off to me.
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The last thing we need is to see that many people wearing *THAT* shade of yellow. You'll cause permanent burn marks on people's TVs.
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the LA logo kind of looks like it should be a fragrance brand. Which definitely fits the recent trend of athletics logo meets lifestyle brand that we've seen bigger clubs (attempt to) utilize.
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I'd like to believe that this was on the table until some member of the design team, a nebbish CCSLC poster, wheezed at length about how Jet is a type of gemstone and doesn't actually relate to aviation and the name should tie back to that. Something like this...
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It's a small relief that the team is apparently going to be dog :censored: for the next few years, so no one will actually be forced to see these jerseys.
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Sorry, that color scheme apparently belongs to a city where *checks notes* no team actively wears it.
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Get your fresh damage control! Hot out of the oven damage control!
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Adding on to this, purple seems to be broadly popular. During the double blue era, the 80's green and purple throwbacks were *very* popular. Easily contributed to the revival of the J-Note. We're now 10 years+ down the road and playing to a different nostalgia base. So the purple is interpreted through the 90's lens now. In 10 years will Jazz fans be clamoring for baby blue throwbacks? Certainly if we can't get the brand nailed down. The solution seems so patently obvious (just combine the J-Note with the 90's colors, maybe tweak the sky blue to line up with the 00's) that I'm honestly surprised it's been veered around so much at this point.
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Imagine if they could have read the writing on the wall months ago and managed to drop the yellow in favor of copper or sky blue...this would almost seem like a coherent, deliberate rebrand. Almost. But as others have said, advertising purple uni's 3 years out basically announces that there will be another brand tweak coming. Also they're almost certainly running out the Mountain jersey for a third go around because they have a stack of them left over from the COVID season.
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The brand is Purple!!!! By the way, here's your 1 purple and 3 yellow uni's this year....
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Well now there's a ring of mountains on the J-Note statue
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Better pic. It's an interesting shade of purple. Trends towards the 90's rebrand purple rather than the redder 80s purple.
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I mean, I'd imagine Jazz merch being discarded at a Ross Dress for Less strengthens the theory that the rebrand has been scrapped. Somebody go dig through some of those clothing pallets that get sent to the 3rd world to confirm.
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Capitulation? https://twitter.com/BensHoops/status/1521156424759275520/photo/1
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I mean, to be perfectly pedantic, we *do* have Echo Canyon near SLC
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I spent Easter with a highly credible person who casually mentioned that the FO has been incredibly disappointed with the response to the recolor and the jersey leaks. Like, they genuinely believed this would be a hit. No mention of the potential impact, just that no one was happy.
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I tried to make it easier for everyone....
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I hope and pray that in 8 months time there are racks and racks of unsold black and yellow garbage...but I just know Utahans too well and as every parent outfits their 6 kids in "new and exciting!™" merch, I have no doubt the ownership will have their sales ammunition against those of us who wish better for our team.
