Of course winning matters. For example, take the NFL's biggest cluster:censored:, the Pittsburgh Steelers. A helmet with a logo on only one side. Sleeve stripes that totally mismatch the rest of the uniform, and are huge, ugly and totally outdated. Rounded numbers on an 'old school' uniform. The list goes on..... Yet, nobody looks at the Steelers and instantly wonders why their unis were put together at a thrift store. America LOVES their gear because of the winning tradition and six Super Bowl wins that come with them.