spartacat_12

I prefer grey as a tertiary colour for them, but I didn't mind when they made a point of featuring orange throughout the jersey. On the set they just got rid of it felt like the orange was an afterthought. Personally, I think this is the best set they've worn since the pre-Edge era.

It's strange that the official team shop has such a makeshift looking website. For a while I didn't realize it was actually run by the team, since they don't even use Senators/Sens anywhere in the name. It's not a bad wordmark. It reminds me of the script the Ottawa Lynx used to use on their road jerseys.

It seems like the type of jersey that looks really nice up close, but the shade gets muddled from a distance/on tv. On another note, the Coyotes centre ice design has been revealed, and like it had been reported it features both their logo & the Sun Devils pitchfork.

Well they'd need to have a white jersey for when they play in Nashville. I don't mind that they've simplified their colour scheme a bit here. Black for Vegas is basically what navy is for Vancouver. Used prominently in the primary logo and some alternate jerseys, but nowhere to be found on the main uniforms.

I'm sure it's similar in other places, but in Ontario the dairy farmers are basically a cartel. The government controls the supply of milk & sets the prices for the entire market, so they advertise it as a commodity. They aren't competing with pop/sugary drinks anymore, but there has been a rise in dairy-free alternatives that have likely put a big hit in their sales (oat milk, almond milk, etc.) I wasn't referring to the location of the patch. That was set in stone by the league. I was talking about the design of the patch. A fairly basic wordmark in team colours is much better than a bright red square with a Scotiabank logo. I believe Bill Foley mentioned that they weren't happy with the first attempts at a gold jersey. I guess they initially weren't able to get the right shimmer on the fabric. I normally am not a fan of an alternate jersey being promoted to primary status, but in this case it's literally an inversion of their away jersey, so it makes sense. Grey pants on the road is a good choice too, although the tiny black trim on the collar doesn't really fit anymore.

The Leafs have announced their jersey ad for this season. If the league insists on ad patches, this is about as inoffensive as they can be. Can't wait for all the sour milk jokes when they inevitably collapse in the first round again.

Just getting caught up on this thread now. Great work! The only changes I would make here would be to put the sleeve numbers in between the stripes, and on the alternate I'd have actual stripes across the chest instead of contained in the crest. That logo worked fine as a shoulder patch, but looks awkward on the front of a jersey.

One of the things people hated the most was that Reebok pushed their new templates on teams, so there were a few who ended up with almost identical designs, just in different colours.

The reaction I've seen has been either "go back to these", or "aren't these just our regular jerseys?" I get that very few people care about uniforms the way we do, but it baffles me how little people pay attention to detail. He might just be wearing the solid blue pants that they use with their alternates. A few days ago Ekman Larsson was seen at practice in the usual pants.

The trim on the Magic jersey definitely looks green to me. Maybe it's one of those, "is the dress blue & black or white & gold?" things.

Meh, the last red jerseys just felt like a watered-down version of the inaugural jerseys. The silver & warning flag pattern were the main things that made the Canes distinct from the other red & black teams. The Sharks rebrand looks just as generic, but at least teal is a unique colour. Care to elaborate?

They were the Sens' ECHL affiliate last season, so they're a year late on this one.

With the new pants, the Sharks run into the same problem that the Oilers & Blackhawks deal with. The pant stripe matches the white jersey perfectly (a white stripe surrounded by black & teal), but it doesn't match the teal jersey striping. I also agree that the black numbers don't really fit with the teal-heavy look. If they were using black pants it would work better. It feels a bit like when the Avs first switched to blue equipment but still had the black numbers on the away jersey.

It's the 25th anniversary of the Whalers moving to NC, so I guess it makes sense to bring back the original jerseys as a throwback. I can just imagine these selling so well that in a few seasons time they end up going back to them. Tom Dunden doesn't seem to like going a year without some sort of uniform change.

You're right. These would be such nice sneakers if they didn't have the big Nike ads on the sides.

Except that manufacturers want to design products that are aesthetically pleasing. They use minimal, simplistic emblems (swoosh, 3 stripes, etc.), and they customize them to the teams' colour schemes. Banks/insurance companies/sportsbooks don't care about the aesthetics of uniforms/equipment. They just want to attract as many eyes to their logo as possible. That's why the Habs now have a bright blue & yellow patch on their jerseys.

Yeah, this uniform with white or green socks wouldn't be a bad alternate look: I'm curious how the navy jersey would look paired with the green pants.

Definitely an improvement over the last set, but the white jersey needs more green. Before I clicked the link I didn't even notice the green trim. They should have just matched the striping to the green jersey (blue, white, green, white, blue).

You can’t compare a manufacturer’s logo with an ad. That’s like saying Mercedes using their logo as a hood ornament is the same as a realtor slapping their face on the side of their car.

It's bad enough that they're desecrating one of the most beloved jerseys in sports history, but they're also guilting their fans into buying jerseys with the ad on it. Guess they want a big, fat tax write-off to go with their shiny new ad revenue.

Short-term profit at the expense of the integrity of your brand isn't always a smart business decision. The Yankees could have made a fortune by selling the naming rights to their new stadium, but they felt it was better for their brand to keep the classic name on the new building.

Yeah, someone on reddit pointed out that watches/clocks are often displayed showing the time as 1:50 for aesthetic reasons. It's too bad though because all they needed to do was swap the long & short hands to make the Alfie connection. Otherwise I'm not sure why they felt the need to add hands to the clock when they weren't on the original logo.

It looks like it could be set to 11:11 in honour of Alfie, which would make sense as he's going into the Hall of Fame in November. It sounds like they have a big celebration planned for that day. As for the Sharks, it's an improvement over their most recent set, but just barely IMO. With the removal of orange from the jersey, the orange in the logo looks completely out of place. I would still put the first Edge set & both pre-Edge designs ahead of this. It will be interesting to see what gear they go with. I saw concepts showing various options (both jerseys w/ black equipment, both w/ teal, black only at home w/ teal on the road, black pants at home but w/ teal helmets).

https://www.sportsnet.ca/nhl/article/report-coyotes-generating-far-more-season-ticket-revenue-at-small-asu-arena/ Huh, who would have thought that you can generate more revenue by playing close to the majority of your fans instead of on a patch of sand 45 minutes away from everyone?