hettinger_rl Posted October 10, 2014 Share Posted October 10, 2014 I've always thought a Northern Pike would be a great team mascot and after my wife caught a 16lb-38in pike last weekend I decided to try to put the idea into practice. Because "northern pike" is kind of a clumsy name I did some research and discovered that pike are also called the "wolves of the water" so I shortened that to water wolves. I tried a lot of color palettes trying to incorporate green and settled on green, blue, and gray/silver.For the primary I used the photos of her pike for details and the old zephyr Muskingum logo as pose reference:For the secondary/wordmark I took some inspiration from the Toledo Walleyes who have a hook inspired secondary. Many people use spoon lures to fish for pike and I drew out the name with several hook "serifs".For some alternate logos I looked at photos of pike skulls and took cues from the secondary's Ws... I'm still playing with the Ws but there's a hint of it in the jerseys below.Finally the jerseys are simple stripes and colors: Link to comment Share on other sites More sharing options...
Roadrunner8ball Posted October 10, 2014 Share Posted October 10, 2014 That's a great logo!! Link to comment Share on other sites More sharing options...
kewp80 Posted October 10, 2014 Share Posted October 10, 2014 How dare you forget the Minnesota Fighting Pike of the AFL! uI really like this though! Very clever idea using a lure, and love the hooks forming the W. Could also use a hook for the captain C! This might be some of the best I've seen from you yet. Cardinals -- Rams -- Blues -- Tigers -- Liverpool Check out my music! Link to comment Share on other sites More sharing options...
T-ROY Posted October 10, 2014 Share Posted October 10, 2014 Great logo. Hate the jerseys. It's unoriginal and can be worked on. Â Â Â Â Â Â Link to comment Share on other sites More sharing options...
Morgan33 Posted October 10, 2014 Share Posted October 10, 2014 The logos look great but I feel they would look even better without that "off white." Link to comment Share on other sites More sharing options...
suplauren Posted October 11, 2014 Share Posted October 11, 2014 Logos look good. The primary seems like it has a lot of colors though. And the Wolves part of the word mark is pretty difficult to read. I love to concept though laurenlogos.tumblr.com Link to comment Share on other sites More sharing options...
Real1 Posted October 11, 2014 Share Posted October 11, 2014 Love the concept and the name, and I think you're primary illustration is great. I think your word mark could use a little work with legibility. I know you were probably going for a hand scrawled look but it effects how fast it reads for me. I also think your secondary mark doesn't quite tie in with your primary stylistically. Great job! Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 13, 2014 Author Share Posted October 13, 2014 How dare you forget the Minnesota Fighting Pike of the AFL! uI really like this though! Very clever idea using a lure, and love the hooks forming the W. Could also use a hook for the captain C! This might be some of the best I've seen from you yet.I did know about the fighting pike. This logo is such a mix of good and bad, its a decent looking fish... but it looks more like a walleye than a pike (although some call them walleyed pike). It also has too much scale work... it would be cool to see ren69 re-work this. Thanks for your comments.Love the concept and the name, and I think you're primary illustration is great. I think your word mark could use a little work with legibility. I know you were probably going for a hand scrawled look but it effects how fast it reads for me. I also think your secondary mark doesn't quite tie in with your primary stylistically. Great job!I will be re-working the script. Which are you referring to as secondary the spoon lure or the skull? Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 13, 2014 Author Share Posted October 13, 2014 Great logo. Hate the jerseys. It's unoriginal and can be worked on.Do you mean the logo or jerseys are unoriginal?Flipped the off-white and whit areas: Link to comment Share on other sites More sharing options...
Real1 Posted October 14, 2014 Share Posted October 14, 2014 How dare you forget the Minnesota Fighting Pike of the AFL! uI really like this though! Very clever idea using a lure, and love the hooks forming the W. Could also use a hook for the captain C! This might be some of the best I've seen from you yet.I did know about the fighting pike. This logo is such a mix of good and bad, its a decent looking fish... but it looks more like a walleye than a pike (although some call them walleyed pike). It also has too much scale work... it would be cool to see ren69 re-work this. Thanks for your comments.Love the concept and the name, and I think you're primary illustration is great. I think your word mark could use a little work with legibility. I know you were probably going for a hand scrawled look but it effects how fast it reads for me. I also think your secondary mark doesn't quite tie in with your primary stylistically. Great job!I will be re-working the script. Which are you referring to as secondary the spoon lure or the skull?I was referring to the skull illustration. I think the lure works nicely. Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 14, 2014 Author Share Posted October 14, 2014 For the secondary/wordmark I took some inspiration from the Toledo Walleyes who have a hook inspired secondary. Many people use spoon lures to fish for pike and I drew out the name with several hook "serifs".Update to the spoon/wordmark:And an Double W: Link to comment Share on other sites More sharing options...
Morgan33 Posted October 15, 2014 Share Posted October 15, 2014 The primary logo looks much better with off white minimized, though I still question why it's inclusion is necessary Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 15, 2014 Author Share Posted October 15, 2014 Drew up an open mouth version to use as an alternate. Thinking of using the head only... thoughts?Also, may change color scheme. I used the old Denver Cutthroats scheme and seems to work nicely: Link to comment Share on other sites More sharing options...
kewp80 Posted October 15, 2014 Share Posted October 15, 2014 I like the closed mouth version better. I would stick with the lure and W hooks as secondaries.Not a big fan of the added red/magenta. I like your original color palette. Cardinals -- Rams -- Blues -- Tigers -- Liverpool Check out my music! Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 15, 2014 Author Share Posted October 15, 2014 I like the closed mouth version better. I would stick with the lure and W hooks as secondaries.Not a big fan of the added red/magenta. I like your original color palette.It's Red, Dark Blue, And Dark Green; and thanks for input on the mouth.. Link to comment Share on other sites More sharing options...
suplauren Posted October 16, 2014 Share Posted October 16, 2014 The open mouth makes him look really happy. I like the red, but I don't like it in the outline laurenlogos.tumblr.com Link to comment Share on other sites More sharing options...
sparkychewbarky Posted October 16, 2014 Share Posted October 16, 2014 I prefer the original lure word-mark a little more.I felt that the letter "e" needed to be opened up a bit, but the quirky lettering had a nice underwater, liquid feel to it.The primary is well done, and I agree with suplauren on the addition of the red.The fish will always have a somewhat happy feel to it... because of the eyes.The dark part of the eyeball (pupil and iris), touching the bottom "eyelid" will give you a happy look, regardless of what you do with the mouth.If you want a more aggressive fish, "flip" the eye....But I think the original, closed-mouth version (with red fins) looks the best. Nice job.I like...the pike! *The Battle of Seattle Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 16, 2014 Author Share Posted October 16, 2014 The open mouth makes him look really happy. I like the red, but I don't like it in the outlineI prefer the original lure word-mark a little better.I felt that the letter "e" needed to be opened up a bit, but the quirky lettering had a nice underwater, liquid feel to it.The primary is well done, and I agree with suplauren on the addition of the red.The fish will always have a somewhat happy feel to it... because of the eyes.The dark part of the eyeball (pupil and iris), touching the bottom "eyelid" will give you a happy look, regardless of what you do with the mouth.If you want a more aggressive fish, "flip" the eye....But I think the original, closed-mouth version (with red fins) looks the best. Nice job.I like...the pike!So this one, whithout the red outline? Link to comment Share on other sites More sharing options...
sparkychewbarky Posted October 16, 2014 Share Posted October 16, 2014 The open mouth makes him look really happy. I like the red, but I don't like it in the outlineI prefer the original lure word-mark a little more.I felt that the letter "e" needed to be opened up a bit, but the quirky lettering had a nice underwater, liquid feel to it.The primary is well done, and I agree with suplauren on the addition of the red.The fish will always have a somewhat happy feel to it... because of the eyes.The dark part of the eyeball (pupil and iris), touching the bottom "eyelid" will give you a happy look, regardless of what you do with the mouth.If you want a more aggressive fish, "flip" the eye....But I think the original, closed-mouth version (with red fins) looks the best. Nice job.I like...the pike!So this one, whithout the red outline?Yeah...I'd have to see it on a sweater to see if the red outline is necessary. I'm guessing 'not'. *The Battle of Seattle Link to comment Share on other sites More sharing options...
hettinger_rl Posted October 16, 2014 Author Share Posted October 16, 2014 Great thought about "flipping" the eye. Here is a revision set on red (sweater color): Link to comment Share on other sites More sharing options...
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