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New Ruffles Design


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Big upgrade. Cleaner design, better use of color, worked the ridges into the bag design, and the typeface is more readable without the extraneous bevel.

Red might be the worst color to bevel too so I'm glad they moved away from it.

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I like that they changed it from "RRRuffles have ridges" to "RUFFLES HAVE RRRIDGES".

I'm not sure why you need the three R's in either case but I'd rather they use them on the word that isn't their brand name.

Overall, upgrade.

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