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Cincinnati Royals rebrand and update concept


aloofgraphics

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I agree with @MJWalker45. The update is fantastic, but if you're trying for a realistic update, I don't think this is the way they'd go. The font and logo itself is just too cartoony for the modern NBA. However, you did an incredible job updating that old logo. Well done!

the user formerly known as cdclt

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This is sweet! I feel the royals are an often overlooked team in NBA history, so I am glad they are getting some love. This definitely feels era appropriate and is a great evolution with a retro feel. I even love the use of a slight off white, adds to the retro feel.

 

In the same vain as some of the other comments, I am not necessarily sure I could see this being used today as a primary mark. That being said, this would be a sweet throw back night logo or fauxback type deal.

 

I would be interested in seeing some other fonts in the wordmark/roundel lock up to see if the logo still has that youthful cartoonish feel. 

 

Great concept and execution overall though!

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