DukeofChutney Posted March 30, 2021 Share Posted March 30, 2021 If any company is planning to change the name - even if its just for a section of your brand, its surely good practice to avoid the week of April 1st. If it is a gag, well... yeah, I guess its harmless enough. Link to comment Share on other sites More sharing options...
Luigi74 Posted March 30, 2021 Share Posted March 30, 2021 VW's US social media accounts have all be renamed Voltswagen so it seems this is legit. VW might not have been able to avoid announcing the name change April Fool's week if the plan is to kick off the new ad campaign during the Final 4. Link to comment Share on other sites More sharing options...
DukeofChutney Posted March 30, 2021 Share Posted March 30, 2021 Now doing it during the Final Four makes more sense, but still, the timing is a little awkward. Link to comment Share on other sites More sharing options...
Guest Posted March 30, 2021 Share Posted March 30, 2021 https://autos.yahoo.com/volkswagen-reportedly-adopting-voltswagen-name-212700263.html Earlier today, reports came out from CNBC and USA Today that Volkswagen would be rolling out some new branding under the name Voltswagen. It was all detailed in a leaked press release. Considering our proximity to April Fool's Day, a day when many automakers publish silly news announcements, we figured that was the case. Well, we've received word from a source at the company that indicates VW really is going to start badging its electric cars as Voltswagens, and a number of other outlets have received confirmation from sources inside VW, too. According to CNBC, the new brand name will apply mainly to the company's electric cars, which will feature a badge that says "Voltswagen." They will also get a variant of the main VW badge with a light blue background, rather than dark blue for the internal-combustion cars. The internal-combustion cars will simply continue to get the VW brand and model name. The new name will apparently be applied exclusively in the U.S., where Voltswagen of America will be part of the Volkswagen Group of America, which is part of the overall Volkswagen AG. Link to comment Share on other sites More sharing options...
panthers_2012 Posted March 30, 2021 Share Posted March 30, 2021 BRING BACK THE BEETLE Link to comment Share on other sites More sharing options...
waltere Posted March 30, 2021 Share Posted March 30, 2021 It is an April Fool apparently https://www.cnbc.com/2021/03/30/volkswagens-name-change-of-us-voltswagen-operations-was-april-fools-marketing-prank-source-says.html 1 hour ago, BringBackTheVet said: sorry sweetie, but I don't suck minor-league d CCSLC Post of the day September 3rd 2012 Link to comment Share on other sites More sharing options...
GeauxColonels Posted April 1, 2021 Share Posted April 1, 2021 Was it? Or did this just give them an easy out to rescind the decision? Hmmmm..... Link to comment Share on other sites More sharing options...
DukeofChutney Posted April 5, 2021 Share Posted April 5, 2021 On 4/1/2021 at 3:25 PM, GeauxColonels said: Was it? Or did this just give them an easy out to rescind the decision? Hmmmm..... Either way, its been a bit of a own goal. However, it managed to get attention to the VW brand, so I guess it worked? Link to comment Share on other sites More sharing options...
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