pHiL Kizer 31 Posted September 3, 2020 https://newsroom.intel.com/editorials/intel-brand-karen-walker/ 1 Quote Share this post Link to post Share on other sites
DTConcepts 2,111 Posted September 3, 2020 Another brand killed by lowercase, friendly fonts in the name of "simplification." 6 Quote Share this post Link to post Share on other sites
packerfan21396 571 Posted September 3, 2020 1 hour ago, DTConcepts said: Another brand killed by lowercase, friendly fonts in the name of "simplification." Well, Intel's brand history has all been in lowercase sans serif, but still a valid point about the current brand landscape. I feel like a better option would've been keeping this font but lowering to "e" to evoke the original logo. Quick and dirty mockup: I do have to say I like the diagonal squares applications. Overall, I'd say a lateral move though. 3 Quote Share this post Link to post Share on other sites
Jake3roo 413 Posted September 3, 2020 I don't hate this case of "sans-serif lowercase". Considering it's basically the same as the old logo, minus the circle, it's a lateral move for me. Watching the video though, a lot of their other icons look fantastic and it seems like they put together a pretty good, cohesive package. Overall, an upgrade. 0 Quote Share this post Link to post Share on other sites
VC// 31 Posted September 3, 2020 What was that presentation like? "Hey guys, I made this, in Word." 0 Quote Share this post Link to post Share on other sites
DNAsports 5,770 Posted September 3, 2020 It’s better than the previous 0 Quote Share this post Link to post Share on other sites
EddieJ1984 1,653 Posted September 4, 2020 INSIDe 2 Quote Share this post Link to post Share on other sites
