pHiL Kizer Posted September 3, 2020 Share Posted September 3, 2020 https://newsroom.intel.com/editorials/intel-brand-karen-walker/ Link to comment Share on other sites More sharing options...
DTConcepts Posted September 3, 2020 Share Posted September 3, 2020 Another brand killed by lowercase, friendly fonts in the name of "simplification." "You ain't gonna learn what you don't wanna know..." Link to comment Share on other sites More sharing options...
packerfan21396 Posted September 3, 2020 Share Posted September 3, 2020 1 hour ago, DTConcepts said: Another brand killed by lowercase, friendly fonts in the name of "simplification." Well, Intel's brand history has all been in lowercase sans serif, but still a valid point about the current brand landscape. I feel like a better option would've been keeping this font but lowering to "e" to evoke the original logo. Quick and dirty mockup: I do have to say I like the diagonal squares applications. Overall, I'd say a lateral move though. Link to comment Share on other sites More sharing options...
Jake3roo Posted September 3, 2020 Share Posted September 3, 2020 I don't hate this case of "sans-serif lowercase". Considering it's basically the same as the old logo, minus the circle, it's a lateral move for me. Watching the video though, a lot of their other icons look fantastic and it seems like they put together a pretty good, cohesive package. Overall, an upgrade. Link to comment Share on other sites More sharing options...
VC// Posted September 3, 2020 Share Posted September 3, 2020 What was that presentation like? "Hey guys, I made this, in Word." LETS GO PENGUINS! 5x Stanley Cup Champions Link to comment Share on other sites More sharing options...
DCarp1231 Posted September 3, 2020 Share Posted September 3, 2020 It’s better than the previous Link to comment Share on other sites More sharing options...
BadSeed84 Posted September 4, 2020 Share Posted September 4, 2020 INSIDe Link to comment Share on other sites More sharing options...
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