TruColor Posted November 26, 2003 Share Posted November 26, 2003 This, from the NBA Identity Assurance Update for the 2003-2004 season:Team Updates:¨ The Detroit Pistons have a new secondary logo (the previous "DP" secondary logo is no longer being used). The Toronto Raptors (TR) and the Sacramento Kings (crown) also have new secondary logos. ¨ The Toronto Raptors would like to drive more focus toward their secondary logo. Please consider this when developing new merchandise.¨ The Utah Jazz are no longer using the snowflake secondary logo, except as it appears on the shorts of the team's on-court uniform. ¨ The Miami Heat have requested that the "MH" secondary logo be used on a limited basis at their request only. The team prefers their primary and partial logos.¨ The Charlotte Bobcats, Cleveland Cavaliers, Denver Nuggets and Houston Rockets all have new identities this season.¨ The Dallas Mavericks, Phoenix Suns and Toronto Raptors have new second road uniforms. The Chicago Bulls have added their partial logo to the center back neck of their existing second road uniform.¨ The Portland Trail Blazers have expressed that they would like to incorporate the word "Trail" back into their identity. For future submissions, please do not use the word "Blazers" alone.¨ The Minnesota Timberwolves, Cleveland Cavaliers, and Dallas Mavericks have expressed that they would like to use their full team names (i.e., no Cavs, Mavs, Wolves or TWolves). This is all pretty much stuff we knew already, but I found the "Trail" Blazers thing interesting, and some of the secondary logo designations were not real obvious to mist of us... Link to comment Share on other sites More sharing options...
yh Posted November 26, 2003 Share Posted November 26, 2003 ¨ The Utah Jazz are no longer using the snowflake secondary logo, except as it appears on the shorts of the team's on-court uniform. Okay, so in other words, they are no longer using it except that it will appear EVERY TIME THEIR TEAM PLAYS!Wow.And in a related story, the Los Angeles Lakers will no longer play in Los Angeles, with the exception of their road games against the Clippers and all of their home games. Link to comment Share on other sites More sharing options...
MrHockey9 Posted November 26, 2003 Share Posted November 26, 2003 The Detroit Pistons have a new secondary logo (the previous "DP" secondary logo is no longer being used). Too bad. But what's the new secondary logo?!? Link to comment Share on other sites More sharing options...
TruColor Posted November 26, 2003 Author Share Posted November 26, 2003 It's that basketball logo with "PISTONS" on it, with the Silver gradient-thing... Link to comment Share on other sites More sharing options...
MrHockey9 Posted November 26, 2003 Share Posted November 26, 2003 Hmm..then what's the primary? Still the updated old logo? I actually thought that the secondary logo was the primary...This is probably Dumars' slowly getting rid of the teal uniforms. Link to comment Share on other sites More sharing options...
Chazberg Posted November 27, 2003 Share Posted November 27, 2003 Wait, I thought the Mavericks got rid of their metallic cocktail dress uniforms, after they played the one game and everyone expressed their hatred for them. charles-noerenberg.com Link to comment Share on other sites More sharing options...
MrHockey9 Posted November 27, 2003 Share Posted November 27, 2003 It's still a uniform change for the season. Link to comment Share on other sites More sharing options...
astonvillan Posted November 28, 2003 Share Posted November 28, 2003 Hmm..then what's the primary? Still the updated old logo? I actually thought that the secondary logo was the primary...This is probably Dumars' slowly getting rid of the teal uniforms.I thought the primary was the horsehead/basketball morph - cool logo btw. I wish that was on their center court instead of the "PISTONS" over a basketball.Anyone know what the Raptors' secondary logo looks like? Link to comment Share on other sites More sharing options...
TruColor Posted November 28, 2003 Author Share Posted November 28, 2003 Actually, the primary logo is still that re-colored horse-head with "Pistons", and the tail pipes. That morphing horse-head/basketball thing is still an additional secondary.The new Raptors secondary is the "TR" with the maple leaf. Link to comment Share on other sites More sharing options...
clyon81 Posted November 28, 2003 Share Posted November 28, 2003 What reasons, other then re-selling merchandise, do teams change their identity? It seems the new trend is to cash in on potential...With Denver and Cleveland in the NBA, and The Falcons in the NFL, can you think of any other franchises that completely overhauled their image for their new high-impact, marketable player? Play RBI Baseball 2K9 @ http://league.rbicentral.com Link to comment Share on other sites More sharing options...
schlim Posted November 28, 2003 Share Posted November 28, 2003 The Houston Rockets just did it for Yao. Link to comment Share on other sites More sharing options...
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