Starbucks Reverting Back To Old Logo?

[Coast2CoastAM2006]

why are we blaming the midwest? if i'm not mistaken wasn't it the midwest that all voted Gore in 2000 and Kerry 2004. If anyone is to blame is the plains, out west and SEC country states.

me personally i like the current starbucks logo, its a more cleaner* visually appealing logo.

*by cleaner i don't mean hiding the but by making it more sleek and more logo-like to give the brand a recognizable image. The old logo was good but looked like something from a 16th century painting.

i personally have no problem with nudity. Hell the Old West Strip Club is a great place to relax, drink a few beers and watch Anna, Belle and Lady Elle put on a show.

i'm sure that bush country thinks that Michaelangelo was a pornographer, but i think he was an artist. Theres nothing wrong with Statue of David or any renaissance era painting with nudity. Its not pornography. i know, its hard to wank to 16th century paintings. Now Deepest Holes with Skip Wankman is a different story.

[jonkj]

Saw this today on MSNBC.com. http://www.msnbc.msn.com/id/24671066/

Revealing Starbucks logo gets mixed reviews

Mermaid's makeover draws a response as coffee chain tries to break slump

By Mike Sunnucks

American City Business Journals

updated 6:03 p.m. CT, Fri., May. 16, 2008

Starbucks Corp. has a new more revealing logo of its trademark mermaid. The logo ? which offers a more revealing look at the coffee chain's mermaid symbol and goes with brown instead of green as its color ? is getting mixed reviews from marketing and public relations experts.

"It's unusual," said Sally Baker, who runs Scottsdale, Ariz.-based Great Ideas Public Relations. "I'm not sure most people will get it."

The logo features a bare-chested mermaid with her tail fin split in half. The previous green logo showed less of the mermaid.

The new logo is actually a nod to the coffee giant's past. When the Seattle-based coffee company was founded in 1971, its logo was of similar design. Since 1971, the logo has been gone through various alterations.

A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the Seattle-based coffee chain.

The turbulent economy and sagging housing market have bitten into consumer confidence and Starbucks sales.

Richard Ettenson, a branding expert and international marketing professor at the Thunderbird School of Global Management in Glendale, Ariz., said companies use logo changes to send messages to the greater marketplace.

"Logos and visual identities are all about sending signals to the marketplace. It appears the current logo change at Starbucks is an attempt to signal that it is not business as usual and that something a bit new and different is brewing at Starbucks," Ettenson said.

"The new logo achieves this without abandoning completely what is comfortable and familiar (the overall layout/design and the mermaid)," he said.

Some Arizona PR experts are taking the logo change a little less seriously.

"Seattle is known for people who like the peace pipe and this looks like the work of someone smoking some while watching 'A Fish Called Wanda' in the Pink Taco Restaurant," said Jason Rose, president of Scottsdale-based Rose & Allyn Public Relations.

[Viper]

A Christian group in San Diego called The Resistance is offended by the new logo and wants consumers to boycott or complain to the Seattle-based coffee chain.

Aren't Christian groups already boycotting Starbucks over supposedly pro-atheist messages on their cups? How can you start a new boycott against someone you're already boycotting anyway (or don't patronize to begin with)?

[BadSeed84]

But arent they stayin with the modern one? I thought the old one was just gonna be on cups for a little bit.

[dfwabel]

But arent they stayinw ith the modern one? I thought the old one was just gonna be on cups for a little bit.

Thank you, Eddie. From another report printed today:

The logo will run on Starbucks cups for "several more weeks," said company spokeswoman Bridget Baker, and will live on as the logo for Pike Place bags of coffee.

The image is a less-revealing version of what the chain used for many years, starting when it first opened in Seattle in 1971. That original logo was resurrected in its Northwest outlets for a time in 2006 to mark the chain's 35th anniversary.

Baker said the newly revived logo was "modified a bit [from the original] based on feedback" from Starbucks customers during its 2006 appearance. "We feel it's appropriate," she said.

It is a San Diego based group. Go to the Coffee Bean if you don't like it.

[Joshawaggie]

To those of you saying it was gonna be the Midwest who was gonna freak out... well you dont't get much more "West Coast" than San Diego. so there.