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I would actually say the opposite. The new icon is great, but the text doesn't fit at all. The old text would look good with it, though it could use a couple tweaks.

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POTD 2013-08-22

On 7/14/2012 at 2:20 AM, tajmccall said:

When it comes to style, ya'll really should listen to Kev.

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I can see that.

Actually, looking at it... if you swapped the wordmarks of both, I think both identities would actually look good. Better matched.

Edit: Like so...

Niagra.png

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sB9ijEj.png

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The new logo is a huge improvement. The modern, sleek, contemporary design elements give the bank much more of a "corporate feel." It seems so much more "streamline." I am a member of First Niagara and the new colors are impacting, vibrant and eye catchy. Great new re-design! The logo mark is very unique design element as well.

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