roxfan00 Posted February 13, 2012 Share Posted February 13, 2012 The Associated PressBOULDER, Colo.?The University of Colorado is trying to rein in the use of its Ralphie logo by reserving the buffalo mascot's image solely for competition.The logo is fair game for the athletic department or for use in academic competitions, but, for example, it shouldn't be used on university letterhead. The University Memorial Center also can no longer buy new uniforms with Ralphie's logo for its food service workers.CU system spokesman Ken McConnellogue told the Daily Camera ( http://bit.ly/z1kDUB) for a story published Sunday that he doesn't like playing "logo cop," but "if we don't have standards and guidelines, you get the slide where there are hundreds of different logos."McConnellogue said consistency is necessary for the school's branding efforts, and university departments should be using the interlocking CU logo.But some regents and students have been critical of the new policy."If we're getting in the business of telling food services workers at the UMC that they can no longer have Ralphie on their shirt, I worry about our priorities and if we're taking our branding too far," said Joe Neguse, a regent from Boulder.Meanwhile, Becca Brough, a junior studying English, said her sorority often uses Ralphie images to promote events or partnerships with charities."I think it's bizarre," she said. "Ralphie is a symbol of the university."CU unveiled its new image a year ago and began phasing out a series of inconsistent logos that have varied widely in their use. The $780,000 branding project was paid from the university president's initiative funds, which are interest earnings on CU's investments.Read more: CU reserving Ralphie logo solely for competition - The Denver Post http://www.denverpost.com/sports/ci_19949768#ixzz1mDhFsL00Read The Denver Post's Terms of Use of its content: http://www.denverpost.com/termsofuse "Mr. President, call in the National Guard! Send as many men as you can spare! Because we are killing the Patriots! They need emergency help!" - Shannon Sharpe Link to comment Share on other sites More sharing options...
bigbean24 Posted February 13, 2012 Share Posted February 13, 2012 Thats just idiotic. It it one of the best logos in the Pac-12. St. Paul Pioneers(GHA) Minnesota Skeeters(CL) Minnesota Lake Monsters(UFL) Link to comment Share on other sites More sharing options...
Gothamite Posted February 13, 2012 Share Posted February 13, 2012 It's not unexpected - Wisconsin has the same requirements for Bucky Badger, an equally iconic logo. Athletic department only. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
Shumway Posted February 13, 2012 Share Posted February 13, 2012 By the Ralphie logo, do they mean this?I always figured this was their primary logo. Link to comment Share on other sites More sharing options...
Lumbergh Posted February 13, 2012 Share Posted February 13, 2012 Wow this is bizarre...CU really does need to worry about other things. The jump to the PAC-12 was such a confidence builder for the athetic dept, but I think this is going overboard. Link to comment Share on other sites More sharing options...
Burmy Posted February 13, 2012 Share Posted February 13, 2012 It's not unexpected - Wisconsin has the same requirements for Bucky Badger, an equally iconic logo. Athletic department only.Yeah, but the motion-W is used pretty much everywhere else...Ralphie's the ONE logo most folks associate with CU sports. Link to comment Share on other sites More sharing options...
BlueSky Posted February 13, 2012 Share Posted February 13, 2012 We had a "logo police" incident when I worked at American. My organization within the company needed a logo so we went very basic, just the four-letter acronym with the "scissor eagle" as a background. Someone in Legal informed us this was a no-no; the eagle can't be covered up. This was remarkable because of what sits in front of the building in which we all worked (AMR is AA's parent company):I had the style manual and e-mailed the person that we'd complied with all the requirements. Our logo looked exactly like the one on the sign except for the letters. She replied it was an "unwritten rule." Well, unwritten = non-existent. I asked what would happen if we went ahead, we'd see a headline in the Star-Telegram saying "American Sues Self in Logo Dispute"? They backed down. Link to comment Share on other sites More sharing options...
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