Midnight 7 design Posted December 20, 2017 Share Posted December 20, 2017 After spending far too many hours in the pubs around East London, it suddenly dawned on me that a lot of my favourite drinking establishments could have sports logo designed around their names. I have started to create the East London Pub League (working title) which will feature logos for 16 different East London boozers. Not quite sure which sport they will be representing, but I think I'll be heading towards an American Football League with 4 conferences. I will try and inject a little bit of humour when I can, but my aim is to design serious branding for each pub to help sharpen my design skills. No idea how long this will take to complete, but just going to post as and when I can. Teams North Ish Conference 1)***** 2)***** 3)***** 4)***** East East Conference 1) Swan Wharf 2) Howling Hops 3)***** 4)***** East End Conference 1)***** 2)***** 3)***** 4)***** Shoreditch Conference 1) Owl and Pussycat 2)***** 3)***** 4)***** Link to comment Share on other sites More sharing options...
Midnight 7 design Posted December 20, 2017 Author Share Posted December 20, 2017 The first team from the East East Conference is Swan Wharf from Hackney Wick. Link to comment Share on other sites More sharing options...
Midnight 7 design Posted December 20, 2017 Author Share Posted December 20, 2017 The second team from the East East Conference is the Howling Hops Link to comment Share on other sites More sharing options...
Jayareell Posted December 21, 2017 Share Posted December 21, 2017 Great design thus far. How about the Ten Bells by Old Spitalfields Market for the Shoreditch division? Could have some kind of Jack the Ripper inspired theme Link to comment Share on other sites More sharing options...
Midnight 7 design Posted December 21, 2017 Author Share Posted December 21, 2017 5 hours ago, Jayareell said: Great design thus far. How about the Ten Bells by Old Spitalfields Market for the Shoreditch division? Could have some kind of Jack the Ripper inspired theme Love this idea! Link to comment Share on other sites More sharing options...
officeglenn Posted December 21, 2017 Share Posted December 21, 2017 This is great so far. Love your style. Reminds me a lot of Fraser Davidson and his darts work -- that's a great thing. Only nitpick would be to maybe think more about your text and the hierarchy of the words you're putting in there. For example, "SWAN WHARF" and "HACKNEY WICK" seem to be about the same size and weight, but I would contend "SWAN WHARF" is the more important of the two, so it should be bigger and bolder than the other. And "HOWLING HOPS" could be warped or skewed a bit to better fit the shape in which it's contained. Link to comment Share on other sites More sharing options...
Midnight 7 design Posted December 30, 2017 Author Share Posted December 30, 2017 On 21/12/2017 at 6:54 PM, officeglenn said: This is great so far. Love your style. Reminds me a lot of Fraser Davidson and his darts work -- that's a great thing. Only nitpick would be to maybe think more about your text and the hierarchy of the words you're putting in there. For example, "SWAN WHARF" and "HACKNEY WICK" seem to be about the same size and weight, but I would contend "SWAN WHARF" is the more important of the two, so it should be bigger and bolder than the other. And "HOWLING HOPS" could be warped or skewed a bit to better fit the shape in which it's contained. Thankyou so much for the feedback, Fraser is my favourite designer! The whole purpose of this set of logos is to try and get out of my comfort zone as I felt my designs (especially the text) were starting to look a little too similar (see below), so all advice is very much appreciated. Link to comment Share on other sites More sharing options...
raysox Posted December 30, 2017 Share Posted December 30, 2017 These are all really really cool. Great work man! @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
Midnight 7 design Posted January 8, 2018 Author Share Posted January 8, 2018 Designed a quick logo for the league, its a little playful, so doesnt quite match the the conference logos. I'm probably going to redesign the conference logos at some point. Also completed some kit designs for the Swan Wharf team - this was my first go at using some of the kit templates. Feel free to critique, as this whole thread is to help sharpen my skills without the pressure of delivering for a client. Link to comment Share on other sites More sharing options...
OlavoP Posted January 8, 2018 Share Posted January 8, 2018 This is great. Conferences and team logos so far are really good but the league logo really doens't seem to conect with them, if you now what I mean. Twitter | Instagram | Behance Link to comment Share on other sites More sharing options...
Midnight 7 design Posted January 12, 2018 Author Share Posted January 12, 2018 The first team in the Shoreditch Conference is the Owl and Pussycat. Link to comment Share on other sites More sharing options...
cbundy9 Posted January 12, 2018 Share Posted January 12, 2018 All of this is great so far... I'm having a hard time picking a favorite out of the 3. Can't wait to see the other teams and uniforms! Link to comment Share on other sites More sharing options...
Midnight 7 design Posted January 12, 2018 Author Share Posted January 12, 2018 Trying to avoid the overused Oregon wings, I decided to pay homage to the Arizona Wildcats jersey. Here is the branding and jerseys for the Owl and Pussycat. Link to comment Share on other sites More sharing options...
_DietDrPepper_ Posted January 12, 2018 Share Posted January 12, 2018 I’m probably a little dumb, but where are these names coming from? Oh and great work so far in the logos, lookin good Follow the NFA, and My Baseball League here: https://ahsports.boardhost.com/index.php Link to comment Share on other sites More sharing options...
Midnight 7 design Posted January 12, 2018 Author Share Posted January 12, 2018 1 hour ago, BellaSpurs said: I’m probably a little dumb, but where are these names coming from? Oh and great work so far in the logos, lookin good They are the names of pubs / bars / brewerys around east London. Many have interesting names which I’m just using for the basis of the logos. It’s all just a bit of fun for me to help improve my skills. Link to comment Share on other sites More sharing options...
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