Hoopladawg87

2018/19 NIKE x NBA Uniform Concepts | SPURS updated 9/17

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58 minutes ago, Hoopladawg87 said:

I've been working with the San Antonio Spurs on and off for a while now, but I don't have much in terms of a full set to share. However, I do have a preliminary draft of a Fiesta-themed uniform done, and since that's probably the only uniform of theirs the majority of people will care about I figured I'd share it now. I usually prefer to share designs only when I feel they're completely finished, but this one is an exception -- I've gone back and forth with a lot of the elements, and I'm not 100% sold on it as-is, but I'm at a stopping point for now and am looking forward to any and all feedback!

 

Fiesta-themed uniforms always seem much better in theory than they do in execution. The colors are vibrant and the theme is nostalgic, but I feel like a lot of Fiesta concepts I've seen somehow end up looking a bit dull and uninspired.

 

To avoid this, I outlawed black as the base color of the uniform. The Spurs' identity is perfectly crisp with black, white, and silver, but it can look a bit sterile around the Fiesta palette. I retained these colors as accents, but appealed to thee color of choice in the lawless wasteland that was '90s NBA uniform design: teal. This presented other issues, as the Spurs' lack of a teal uniform at any point in their history forced me to consciously avoid creating something that looked too much like the Charlotte Hornets, Vancouver Grizzlies, or Detroit Pistons. Hell, I even tried to avoid the legendarily non-existent New Jersey Swamp Dragons

 

My main inspiration came from the Eastern Conference uniforms at the 1996 NBA All-Star Game -- which was coincidentally hosted in San Antonio. This helped with color distribution. The Fiesta palette is a bit overwhelming, so it was useful to see how it can be balanced.

 

I also took inspiration from the 2018 Men's NCAA Final Four logo - an event that was also coincidentally hosted in San Antonio - and the Nike N7 Native American Heritage uniforms (sidenote: the leaked OKC Thunder City Edition uniforms remind me a lot of these). These helped with applying the Fiesta theme and retaining a team's identity despite an unexpected color palette, respectively. I think the biggest downfall of most Fiesta concepts lies within the application of the Fiesta theme - or lack thereof. Simply including the colors is a start, but incorporating the pattern/design is just as crucial. By using the pattern/design for trim as well as on the side panel, highly saturated colors never touch and the palette can cover a larger area. Just as too much black, silver, and white can dull the Fiesta palette, too much Fiesta palette can also be a bad thing. That plus conventional '90s wisdom is also the reasoning behind the asymmetrical side panels. I felt the need to keep the black, silver, and white together on the wordmark, numerals, trim, and shorts logo to subtly help reinforce the Spurs' identity.

 

For the wordmark, I wanted to use something a bit different and with an upward slant -- the only two Fiesta-themed tops (first; second) worn by the team (to my knowledge) had unique typefaces with an upward slant. So, I to the goofy lettering from the 1996 NBA All-Star Game logo (and the second Fiesta-themed top, if I'm not mistaken) and cleaned it up quite a bit while still preserving some of its unique characteristics. I did the same for the numerals

 

The belt buckle logo is the team's unused one recently revived by @Conrad. (go check out his full Fiesta concept if you somehow haven't seen it yet -- it's INCREDIBLE!). The shorts logo is a modernized version of the teams' old alternate logo that appeared on the latter of the two Fiesta-themed tops. 

 

Anyways, this is where we're at right now. It's at least a little different from most other Fiesta concepts I've seen; however, I'm still skeptical about a handful of details -- mostly the balance between trim and the side panels, whether or not the belt buckle and shorts logos work, and how overall Spurs-y it feels.

 

Any and all comments, criticisms, thoughts, and ideas are greatly appreciated! I'll hopefully post an updated version of this City Edition uniform along with the Spurs' Association, Icon, and Statement Edition uniforms once they're completed.

 

San Antonio Spurs City Edition Uniform Concept

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It doesnt get better than this!

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I really reallylove this, but I’m curious to see how it would look with the word mark, using the tHe same font and style as the others

but the color distribution striping, everythin is beautiful! Great work!

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On 9/11/2018 at 2:11 PM, itsmb8 said:

 

It doesnt get better than this!

 

I appreciate the kind words -- happy to hear you like it!

 

On 9/11/2018 at 8:39 PM, BellaSpurs said:

I really reallylove this, but I’m curious to see how it would look with the word mark, using the tHe same font and style as the others

but the color distribution striping, everythin is beautiful! Great work!

 

Thanks a lot! In most cases, I agree with you re: using the team's primary wordmark/typeface on City Edition uniforms. That seemed to be the trend in year one, and it makes perfect sense. However, their current wordmark/typeface felt as overwhelmingly plain as the '90s one felt overwhelmingly outdated. The custom one used here is hopefully a reasonable compromise between the two!

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I've finally finished the full set of uniform concepts for the Spurs. 

 

For the Association and Icon Edition uniforms, I wanted to emphasize their classic look while cleaning things up a bit. I kept their current wordmark typeface, but tweaked it slightly because I really dislike the disproportionately thick line widths. I also kept the current side panels as well as the current trim pattern, albeit with the colors modified.

 

The biggest change is the establishment of a new color hierarchy -- white > black > silver on the Association Edition uniform, and black > white > silver on the Icon Edition uniform. The order of colors in the trim pattern ends up matching the order of colors on the jersey when looking at it straight on. By limiting the use of silver, I hope to clean things up by creating a bit more contrast (especially on the Icon Edition uniform). The inspiration for this came from the Denver Nuggets' recent re-design that emphasized navy and white with minimal supporting accent colors. I also eliminated the complex 'U'/spur in the 'SPURS' wordmark and reduced the double stroke around the numerals to a single stroke. Finally, the side panel logos on the shorts were removed in favor of a single belt buckle logo.

 

I reintroduced waistband trim for the first time since the David Robinson era....the Spurs' color palette is simple enough that the collar, armhole, and waistband trim along with the jersey and shorts side panels can afford to be a bit over-engineered without looking cluttered. Another vintage element I brought back was the arching of the wordmarks -- including the 'SAN ANTONIO' script on the Icon Edition uniform.

 

The Statement Edition uniform builds largely off of the Association and Icon Edition uniforms. It uses a metallic silver base ideally closer to the mid-2000s Hardwood Classics uniforms than their previous Statement Edition uniforms. Silver is eliminated elsewhere to maximize contrast on the trim, side panels, wordmarks, and numerals. The rest of the template remains unchanged from the Association and Icon Edition uniforms.

 

Finally, the City Edition uniform has been updated with improved Fiesta pattern side panels and no shorts leg logo. 

 

This hopefully gives them a refreshing, slightly modernized take on their classic look.

 

Thanks for looking -- as always, your comments and criticisms are greatly appreciated!

 

San Antonio Spurs Association Edition Uniform Concept

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San Antonio Spurs Icon Edition Uniform Concept

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San Antonio Spurs Statement Edition Uniform Concept

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San Antonio Spurs City Edition Uniform Concept 

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I like the update I think? I’d rly pushing the wordmarks and number down a hair and making them a tad bit bigger, I’d also seperate them a bit more. And I’m nitpicjing at this point but, the letters are uneavenly spread out and it’s a bit wonky. I like the new black uni! I’d also try replicating the current silver jersey with the spur in the corner rather than just a replica of the home uniform.

 

 

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On 9/15/2018 at 12:04 AM, BellaSpurs said:

I like the update I think? I’d rly pushing the wordmarks and number down a hair and making them a tad bit bigger, I’d also seperate them a bit more. And I’m nitpicjing at this point but, the letters are uneavenly spread out and it’s a bit wonky. I like the new black uni! I’d also try replicating the current silver jersey with the spur in the corner rather than just a replica of the home uniform.

 

Thanks a lot for the feedback! This is super helpful, especially from a Spurs fan's perspective, and I really appreciate the nitpicking. 

 

I'll have to review the placement and spacing of the wordmarks and numerals. I have a general format I follow, but given the arcing of the wordmarks it may benefit from some tweaking. The numerals on the Spurs' Association and Icon Edition uniforms looked unreasonably small last season, so I definitely want to avoid that issue.

 

Also, good eye on the uneven letter spacing -- that part has been incredibly frustrating. I created all of the characters by hand in Illustrator, and then spent hours unsuccessfully researching and attempting ways to arc them. When that didn't work, I eventually settled on arcing them all by hand, which was a fairly miserable and evidently unsuccessful process! I'm now exploring font creators to turn my shapes into a font, so hopefully that route will yield better results!

 

I don't know how to feel about the silver jersey. I agree with you that it could benefit from something unique relative to the Association and/or Icon Edition jersey designs, but I've never liked their "logo randomly in one corner, numeral randomly in the other corner" look. I've got something in mind that might be a reasonable compromise between the two (but also it may very well end up looking awful). We'll try it for the next draft and see how we feel.

 

One question for you: what are your thoughts regarding the collar, armhole, and waistband trim on the Association and Icon Edition uniforms? My original goal was to keep things very consistent and emphasize black and white over silver, but a friend pointed out that the silver kind of gets lost in such small areas (mainly the collar and armhole trim). I'm thinking of either 1) reordering the colors in the striping pattern; or 2) eliminating silver from the striping pattern entirely. I'd be very interested in your thoughts on this.

 

Thanks a lot!

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I had some spare time today, so here are some updated drafts. The wordmarks on the Association, Icon, and Statement Edition jerseys have been properly arced, the front numerals on all three jerseys have been shifted accordingly, and the wordmark on the Statement Edition uniform has received an extra stroke around the U/spur logo to match the numerals. (EDIT: I kind of hated the Statement Edition jersey's new wordmark, so it has been reverted to the original one.) No outrageous changes, but hopefully steps in the right direction.

 

San Antonio Spurs Association Edition Uniform Concept

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San Antonio Spurs Icon Edition Uniform Concept

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San Antonio Spurs Statement Edition Uniform Concept

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San Antonio Spurs City Edition Uniform Concept

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