This isn't design related, but it has always puzzled me.
I'm not a vegetarian by any means, but there are some very good non-meat dishes out there.
I've always been bothered by Boca's (and others) marketing approach.
If you told me this was a vegetable patty, I might eat and enjoy one of these.
Why not market as vegetables? Why must they always call these things "burgers" when they're so not a burger?
Why do they so often market vegetarian dishes as a non-meat version of a meat dish - "burger" "steak" etc?
Why not just market vegetarian dishes as vegetables and highlight the benefits instead of trying to deceive me into thinking this is some meat replacement and I'm not going to tell the difference when I most certainly am?